The 53rd Annual Detroit Boat Show is scheduled for Feb. 12-20, at Cobo Center in Detroit. The nine-day show is the primary boat and accessory show in Michigan and attracts thousands of attendees from Michigan, Canada and surrounding states.
The show offers hundreds of boats from 10 to (an expected) 45 feet in length for fishing, cruising, skiing, tubing and other boating lifestyle activities. “This show brings in the areas top dealers and features hundreds of the latest boats, plus a wide range of accessories, supplies and services,” said Detroit Boat Show Manager Van Snider. “Great prices, special promotions, seminars and specialty exhibits assure the show offers something for everyone.”
The show is expecting strong attendance and more positive buying attitudes from consumers who are experiencing pent-up demand.
A recent study by Foresight Research in Rochester, MI, has announced findings from a first-of-its-kind study that measures which marketing channels have the most influence on consumers’ decision to purchase a new boat. Of note, consumers highly influenced by boat shows ranked the ability to compare boats/models/prices and the ability to board boats as the most influential elements. “People want to see and touch a boat before purchasing and there is no other opportunity to see as many boats in one place here in Michigan – it’s a real time saver,” continued Snider.
Besides boat shopping, here’s a look at some of what’s in store on the show floor:
- First, go to www.tickets.mbia.org to download a voucher for $2 off admission. Show your Detroit metro military, law enforcement or firefighters ID and get in free.
- Once you’re inside, take the kids to see the only traveling shark show in America.
- Spongebob himself will be there to shake hands with kids Feb. 12 and 13 from noon-4 p.m.
- Suit up and jump into a 15,000-gallon pool for a scuba experience Feb. 12 and 13. Even kids can do it if they’re at least 56 inches tall.
- Kids can participate in a boating clinic, and
- Adults can sign up for an official boating safety clinic on Feb. 19, and it’s FREE.
- You can enter all kids of contests and giveaways during the event.
- See the Time Bandit race boat fsponsored by the co-captains of the hit TV show Deadliest Catch.
- Plus lots more…
The Detroit Boat Show is produced by the Michigan Boating Industries Association (MBIA), a state-wide marine trade association representing boaters and the boating industry in Michigan. For more information on the Detroit Boat Show go to www.detroitboatshow.net.