If Facebook was a country, it would be the third largest in the world, after China and India. As of July 2010, the Website has 500,000,000 active users. With such figures, it is easy to understand why brands like Coca Cola, Disney or Starbucks have harnessed the power of Facebook Fan Pages.
If you own a Facebook Fan Page and want to increase your fanbase, read this article. You will find six simple yet effective tips that are totally free to implement. Refer to the visual aids if need be.
The easiest way to start promoting your Fan Page is to reach your immediate connections. You can do so by scrolling down your Page and clicking “share” in the left column. Your post will appear on your wall and in the News stream.
What are other ways to promote your Fan Page?
Look for the “Edit Page” button at the top right of your Page. From there, you will have access to the admin panel. Then, click on “Marketing.”
1) Facebook ads
Facebook advertising is one of the most efficient forms of promotion. It is cheaper than Google AdWords and much easier to implement. It is also highly targeted. It has important and valuable information on account holders: age, location, education, employment, marital status, interests, etc. With Facebook advertising, only people in your niche will be targeted. You can also include your own images in the ads. This is great because it draws people’s attention and will result in more clicks.
If you use a web hosting provider like Bluehost or Go Daddy, their packages usually include credits for Facebook advertising. So, take advantage!
2) Add a badge/Like box to your Website
Most people will discover your Facebook Fan Page through your Website or blog. When they like your page, it will appear in their Facebook stream, where all their friends and connections can see what they are up to…
3) Create alias
This option allows you to easily direct someone to your Page by setting a username for it. However, choose wisely, as change is impossible.
4) Tell your friends
This one is an obvious tip. It is so obvious that most people forget about it. When you suggest your Fan Page to friends, you may want to include a message stating its goal and how they can benefit from it.
5) Send an update to your fans
This is another way to connect with followers and also a very good tool to remind them of the purpose of your Page. Invite them to spread the word, as well.
6) Harness the combined power of Amazon, Google and Facebook
–Visit Amazon.com and enter a keyword in the search box – for example, “social media.” Look at the results on the first page. Click on the first item in the list and scroll down the page until you reach the following area: “Customers Who Bought This Item Also Bought.” This will give you a good idea of the type of things that interest people in your target niche.
–If you did a search in books, enter the name of the author or the title in Google Keyword Tool. Check the number of times they have been searched monthly.
–If the numbers are high enough, go back to Facebook and type the name of the author in the search box. Add the person as a friend or like their Fan Page. Then, go through their friend/like list and start adding those with the highest number of friends. When they accept your friend request, send them an invitation to your Page.
However, be careful not to friend request too many people in one day. Facebook is a stickler for principles. Your account may end up being disabled.
Trick: To have access to the entire list of fans of a particular Page, click on the link that says “xxxx people like this” in results.
What are your tips to increase Facebook fanbase? Share them in the comment section.
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Cendrine Marrouat is a freelance writer/reviewer, blogger, published author and translator living in Canada. Official Website: http://www.cendrinemarrouat.com