An effective ecommerce website takes a lot more than just filling in the blanks with a site builder.
- Make it easy for people to find your website. Sure, you can tell your friends, pay Google AdWords and post on Facebook, but those aren’t necessarily going to bring your targeted audience. If people who want what you have don’t find you, you aren’t going to sell anything. Search engine optimization will go a long way towards helping the right people find your website.
- Buy a domain name. Free websites are one of the top reason for new website failure. Nothing screams, âIâm not serious about my businessâ like a free website. Domains only cost $10 a year, so there is no reason to use a free domain.
- Use professional photos and/or graphic design. The only way site visitors are going to see what you have is the photo(s). If the photo is blurry, they might think you are trying to hide something or worse, that you donât care about your business. Take the time to take a good picture.
- Tell your site visitors about yourself. Give a bio, take a family photo, your address and phone number. You might ask “what about the crazy people out there?” These days if someone wants to find you, they will. Using a PO box and/or referring to yourself as “the company” instead of “Jennifer” will only make people reluctant to part with their credit card information.
There is obviously more to it, but this will get you moving in the right direction.