Now, Apple is losing its trumped card, CEO Steve Jobs, says a press report echoed by South Florida media. He left reins to Tim Cook, but Jobs is still Apple’s CEO. It reassures markets and much of the firm gains. And, for good reason: By his style, Steve Jobs offers an assuring image. As a student with poor attendance record in Oregon, he wanted to participate in the Kumbh Mela, a Hindu ritual, which takes place every four years on the banks of the Ganges River in India. If he did not stay the while he wanted, his trip turned in to an initiation journey. “I saw him sick of indigestion for several days without complaining once,” recalls childhood friend, Daniel Kottke, who met him at Reed College.
He is passionate about design. Andy Hertzeld, a former Macintosh team member, who debut today at Google, often says that Steve Jobs spent time regularly at Macy’s studying the flare pots or colors that were sold, episode referred “in Inside Steve’s Brain,” by Leander Kahney. In 2003, he told the New York Times: “Design is not only the look and feel, but also utility.” Steve Jobs is also one of the first CEO to have directly linked the “design department” to a brand name.
He has a zest for details. Jobs wants to control everything. The exact announcement timing of products prompts euphoria even as they are not yet on the market, and how well. A stern control can become invasive. A Communications Manager paid high price in early 1990s. Because she had slightly altered typography recommended for presentation to the press, she was dismissed from her job with the company.
He has a willingness to win.” In the early days of Apple, he often woke in the middle of the night waving a fist in the air, saying, “I want to conquer the world”, recalls wife Chris-Ann Brennan, who gave him his first daughter, Lisa. At the risk of annoying. “Nothing is more irritating than his shoes on the table, telling you he can do without you,” says the chief of a large European Telecoms operator. His energy brought him back to Apple in 1997. In 1985, he could not stand being thrown out the company he founded nine years earlier. Worse yet, it was by John Sculley, a former Pepsi executive he had recruited. During his absentee journey, he devised a plan with friend Larry Ellison of Oracle to buy Apple and make him a “key man.”
What is his compensation? Indeed, Steve Jobs is sitting on a comfortable fortune of $ 5.5 billion, according Forbes. With more than fifty- million shares, he is, by far, the largest Apple’s shareholder. Please realize Apple’s share price is multiplied by thirty after year two-thousand! This guarantees a nice gain coming from stock options granted to him by the board on regular basis. Although Apple is the high-tech company most valued at the stock market, Jobs is only the 136th fortune holder in the world, behind Bill Gates, Sergey Brin, Steve Ballmer or Michael Dell. Aside from stocks, his salary was limited in 2010. How many chiefs can follow this path?
Who will be his successor? Returning Larry Page as Google’s head shows that it is difficult for a company, other than a start-up, to conserve energy and enthusiasm without its founder. Internally, it promotes names like former IBM and faithful Tim Cook; Phil Schiller, head of marketing; the design group with Johnatan or Scott Forstall, who maintains relationships with developers of the iPhone. If left to the imagination, why not Bill Gates, Jobs archenemy for thirty years, now that he has distanced himself from Microsoft, full of praise from him? Or why not look elsewhere for companies’ departed such as charismatic Steve Wozniak? Or Mr. Jobs close associate, Mr. Woz, who said he did not expect the announcement of his friend medical leave. If still in full control for long, Jobs will undoubtedly give his advice on assigning a future CEO for the most difficult job: being his successor. The time of reckoning has come for Apple!