What it is:
Me and goji is an online-based business that sells custom artisanal cereal. What’s that? Organic cereal blends you design yourself.
UPDATE: Effective August 31, 2011 me and goji closed operations, finding that after three years it was difficult to scale the business as it grew. Farewell to a good idea, executed well.
You choose your base (granola, gluten free, wheat free, flakes, etc), then your add-ons (nuts, raisins, seeds, etc,), You name your blend. You even customize your container with a picture if you want.
They hand mix and ship it in about a week.
Why I like it:
High quality ingredients. Huge selection of add-ins. Great taste. Fast, responsive service. Clever container (packed in a cylindrical packaged dubbed a cereal capsule). Satisfaction guaranteed. Can be designed for people on special diets, expectant moms, athletes in training, and almost endless other possibilities.
Just what I want and nothing else. Great gift for pals with special diet needs.
Some personal notes on the product: Because it’s designed by me, for me, the cereal blend I ordered keeps me feeling full and keeps my blood sugar level for hours longer than standard boxed cereals. With the standard serving of 1/2 cup, the label on my particular capsule said it had 21 servings, and every one of those servings was very satisfying.
The base of your blend will run about $5 -$7, and by the time you add some fruits (say two) and some nuts and seeds (say two), you’ve run up a tab of roughly $11 to $20. (Prices vary based on ingredients). Add $3.99 for standard shipping (FedEX available) and 99 cents for the container. Adding a picture to the container is extra.
Yikes! You’ve plunked down $20 or $25 or even $30 for a capsule of cereal. It’s cheaper (per capsule) if you join the cereal club but you have to get two capsules per month.
Though a capsule contains about twice the servings of your average box of cereal it’s still not going to make anyone’s frugal living list. (As stated above, my blend said I’d get 21 servings, but the me and goji web site promotes 15 servings per capsule).
Then again, Starbucks coffee and Ben & Jerry’s ice cream didn’t become icons based on their product pricing.
The back story:
A small company with a big idea, me & Goji, started with two friends Alexander (Renzi) and Adam (Sirois)who played soccer together at Northwestern University. As the pitch goes, they were “forced to live off dorm food and training multiple times per day,” yet they were “being asked to perform at a very high level without the proper fuel.”
After graduation they went their own ways but then reunited to become entrepreneurs. Thinking about what business they wanted to start as their claim to fame, being breakfast tycoons apparently sounded worthwhile.
In December, 2010 the company was ranked #25 on Guidewire Group’s Innovate!100 List of outstanding and fast-moving startup companies from around the world. (Yes, people, it is that good).
Corporate offerings, gift offerings, cereal of the month, ecologically sensitive:
Yes. Yes. Yes. Yes.
100% recyclable Cereal Capsules and 100% post consumer waste (PCW) shipping boxes (most boxes are only 30-50% PCW). All cereals are hand-mixed, and the only machine in theproduction process is an electric seamer.
The bad pun:
An idea whose time is yum.
Various disclosures: The company made a promotion code available to me to try out the service/product including shipping, so my first container of custom blend was no cost. No assurance of a review was made, and no compensation was made for the review.