According to Forbes, the Black Eyed Peas, who performed as the stars of this year’s Superbowl halftme show, will not be getting paid for their performance.
In fact, neither will Slash or Usher.
Apparently, most acts that perform at the Superbowl halftime show are not paid for their time. Most artists do it for exposure and exposure alone, which is worth its weight in compensation through free PR and record sales.
Many musicians who play the halftime slot see significant boosts in record sales following the twelve-minute stint, and even Janet Jackson’s famous flash got her more than her share of free, no pun intended, “exposure”. Last year, a record 106.5 million viewers tuned in to the Super Bowl and even those who had little to no interest in the game at least tuned it for the commercials and the halftime show.
This years concert featured the Black Eyed Peas, as well as “surprise” appearances by Guns N’ Roses legendary guitarist Slash and Usher. Slash performed ”Sweet Child of Mine” while Fergie attempted the Axl Rose hip gyration to everyone’s horror. Usher mixed things up by flying down from the nation’s largest LCD flat screen into the splits and singing, “Oh My God” as a couple hundred back-up dancers did a lot of Running-Mans with boxes on their heads.
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