Distinctive Assets, an LA-based entertainment marketing company credited with beginning the marketing craze of celebrity swag over a decade ago, once again produced the official talent gift bags and backstage gift lounge for the 53rd Annual GRAMMY Awards®. Music’s Biggest Night® which was held on February 13, 2011, at STAPLES Center in Los Angeles. The show’s presenters and performers were offered thank you gifts that were distributed in two different forms – the coveted GRAMMY® Gift Bag and the exclusive backstage GRAMMY Gift Lounge presented by Bench.
The GRAMMY Gift Lounge presented by Bench was opened to presenters and performers during rehearsals. Invited guests were able to stop by to scoop up thousands of dollars worth of amazing gifts. Headlining this year’s gift bonanza was an assortment of innovative and fashionable apparel from Bench, which is just launching its internationally popular product line in the United States this month. Back by popular demand was Moroccanoil, the leader in luxury argan oil-infused styling, finishing and conditioning products for the hair. Moroccanoil also treated all of the guests at the official GRAMMY Celebration® after party with signature gift sets. Other Lounge gifts included: Smirnoff People’s Challenge and martini sets, Isolá footwear, The Body Shop’s Nutriganics Skin Care, MyPurMist soothing sinus and respiratory treatment apparatus, DJ Hero 2 and Guitar Hero: Warriors of Rock video games, designer sunglasses from SOLSTICEsunglasses.com, Epiphone “Inspired by John Lennon” Guitars, Delta Private Jets gift vouchers, Votre Vu’s SnapDragon Beauty Beverage and Ten Gauge Health & Energy Slam, ReFa-PRO platinum electronic rollers by MTG, fūl laptop messenger bags/backpacks, Trident Vitality gum, R.A.T.S. Atelier men’s apparel, Case Mate, a month’s supply of Diet Pepsi, Mobo Cruiser by Asa Products Inc., jewelry from Grosse Japan, Cold Stone Creamery Yogurt Bar, Tu Bloom Designs floral displays, and handbags from Brandina The Original.
The official GRAMMY Gift Bag represented a diverse portfolio of brands ranging from unique to useful. The gift selection will packaged inside a fūl 30” split-level wheeled Load Runner duffel and currently includes: Pureology Hydrate Shampoo and Hair Conditioner, AnthroSpa Logic preservative-free antioxidant-rich skincare, Plattoes sandals, Sulpice Chocolat, a $5,000 Live In Fitness Enterprise fitness retreat, Music Connection magazine, Velvet Stone embellished tees, Just Dance 2 and Michael Jackson: The Experience video games from Ubisoft, Bonneville Environmental Foundation, Diet Pepsi, MoonSkins iPhone covers, Dolce Voce throat spray, Rhyme Genie’s dynamic rhyming dictionary, Love from Venus wrap bracelets, Lalo Fitness personal training packages, travel packages from Hilton Hotels & Resorts, Moroccanoil gift sets, Il Volo cd, Nolasco Studios water color portraits, earthpawz pet safe cleaning products, Nozin nasal sanitizer, BugZip encasement bags, Nomiki Glynatsis Couture hair jewelry, People’s Yearbook, BlacMéra couture clothing, Show Stoppers double-sided fashion tape, Paddywax eco-sensitive candles, The Green Garmento eco-friendly dry cleaning bags, Voskos Greek Yogurt, Griffin Slap for iPod nano, 6-month unlimited Executive Membership to Circuit Works, Wrap Me Silly gift cards, sugar-free low-carb Bonita’s Mixes, STEAMCREAM moisturizer, Gendarme fragrances, and TwinLuxe shaving skincare for the perfect shave experience.
A few celebrities seen in the gift lounge were Angela Bassett, John Salley, Stevie Wonder, Dominic Monaghan, Billy Boyd, Janelle Monae, Lee DeWyze, Bobby Brown, Allison Sweeney, Eddie Cibrian, LeAnn Rimes who joined Jackson Browne at the Epiphone Booth to sing “Me and Bobby McGee” impromptu. The band Muse and CeeLo Green were also spotted in the lounge. Both went on to win a Grammy at the awards.
Distinctive Assets continued its long-standing philanthropic tradition with an in-Lounge “giving station” which allowed the celebrities to autograph and donate one of their favorite new gifts to the MusiCares® Foundation, which provides a safety net of critical assistance for members of the music community in times of need.