“Number one beauty tip for lips: live life with few frowns and lots of laughter”
– Sonia Kashuk
This year’s CHOICES speaker, Sonia Kashuk, always wanted “a big life.” Unafraid to blaze her own trail, she created Sonia Kashuk for Target, the first prestige-quality cosmetics line at an affordable price. Her work has been featured on the runway and on the pages of Vogue, Harper’s Bazaar, Allure and Elle, to name a few. In 2003, Sonia was presented with the prestigious Cosmetic Executive Woman Achiever Award in honor of her many beauty accomplishments.
Breast Cancer Survivor
Several years after developing a partnership with Target, Sonia was diagnosed with breast cancer in 2006. As a wife, mother and business women, she faced challenges in all the areas of her life when she discovered she had the disease and while she underwent treatments. However, as an entrepreneur, she found the strength to use this opportunity to build awareness not only of breast cancer, but the myriad issues that women face when they are diagnosed – in their personal and professional lives.
As a breast cancer survivor, Sonia supports the Breast Cancer Research Foundation and joins with Target each year to highlight a group of Limited Edition products for Breast Cancer Awareness Month. Her philanthropic embrace of those dealing with cancer also extends to her support of Cancer and Careers and Target House, which provides comfortable temporary housing for families of children undergoing treatment at St. Jude Children’s Research Hospital.
A driven entrepreneur, Sonia relocated to New York City in the early 1980s and quickly attracted the attention of esteemed photographer Arthur Elgort. Their collaboration soon led to editorial work for Elle, Harper’s Bazaar, and Vogue, as well as runway assignments for Oscar de la Renta and Marc Jacobs, exposing her to supermodels such as Cindy Crawford and Christy Turlington, who still remain close friends, and celebrities such as Tea Leoni and Debra Winger, who all rely on her for their close-ups and industry events. Clearly, she follows in the footsteps of other beauty entrepreneurs/icons, such as Estee Lauder and Bobbie Brown.
So much more than just a make-up artist and entrepreneur, Sonia is a unique talent who believes that many things make someone extraordinary. Her “right touch” goes beyond the right shade of pink to doing what’s right – generously giving back to the community and to the causes in which she cares deeply about.
We know you can’t wait to meet Sonia at CHOICES, so we wanted to give you a glimpse of this extraordinary woman through the following video:
Sonia at Choices
Learn more about Sonia
You can also learn more about Sonia by clicking here
Special Gift for attending
In the spirit of giving back, Sonia has generously donated a fabulous gift for each of our CHOICES attendees. Don’t miss your chance to attend this extraordinary event with more than 1,000 other extraordinary women!
If you have not already made your reservation to attend, please take a moment to RSVP NOW by clicking here. Thanks to the generosity of our CHOICES underwriters, Sue Allon and the Singer Family Foundation, there is NO COST TO ATTEND; however a minimum individual pledge of $200 to Federation’s 2011 Flagship Fund is requested.*
We look forward to seeing you February 16!
Ceci Lowinger, Co-chair, CHOICES 2011
Mimi Pomeranz, Co-chair, CHOICES 2011
Melanie Siegel, Co-chair, CHOICES 2011
Amy Toltz-Miller, Chair, Jewish Women’s Philanthropy Center & 2011 Women’s Campaign
*Federation recognizes that people may have special areas of interest, and therefore, donors are encouraged to use “Total Choice Tzedakah” (TCT) as a vehicle for their additional giving. For the 2011 Annual Campaign, donors are eligible to use TCT after making a minimum $200 pledge to Federation Communal Funds/Unrestricted Campaign (including Flagship Fund, Denver or Boulder Community Fund, Israel Global Fund, or Ramat Negev Fund). The minimum TCT donation is $100 per organization. The $200 minimum individual pledge is payable by December 31, 2011 (55¢ per day). Young Women’s Minimum Gift: 13-18 = $36; 19-21 = $54; 22-25 = $100; Seniors on a fixed income = $100.
Media Contact: Wendy Aiello, Aiello Public Relations & Marketing, Office: 303.355.3838 Cell:303.619.5162 firstname.lastname@example.org
This news release courtesy of Ashley Cothran, Aiello Public Relations & Marketing, 1540 Race Street, Denver, CO 80206