We the People is a private label made by Willy Herrera of El Titan de Bronze in Miami. It was the concept of Julia Lukash of Bidwell Cigars, who is the general manager of the project. The cigar was originally made for Bidwell Cigars, a tobacco importer, wholesaler and retailer in Chico, CA.
The cigar comes with filler from Nicaragua, an Ecuadorian binder and an Ecuadorian Connecticut wrapper. The cigars are then aged on a bed of cedar wood chips before being boxed and shipped. According to the We the People Facebook page, the cigars are also made in the tradition entubar method, with the filler leaves being rolled together as opposed to bunched, resulting in a cigar that should be better filled with tobacco and with a better draw.
In a video interview with StogieReview.com, Lukash describes it as “a very flavorful, mild cigar, and is much more flavorful than a typical mild cigar, creamy with a bit of kick ot it.”
The cigar is available in four vitolas:
- the Coronabusto (TM), a 4.5″ x 44 ring gauge cross between a corona and robusto
- a 5″ x 52 robusto
- a 6.5″ x 54 belicoso
- a 7″ x 50 Churchill
One of the We the People Churchills was picked up at Cigar King in Scottsdale, AZ, for about $11 and smoked for this review.
The cold draw is a bit firm; not problematic, but it has a bit of resistance on it, while showing flavors of cereal and cream. The pre-light aroma presents a bit of pepper, along with some wheat notes. While the cigar is firm, the tan wrapper leaves a bit to be desired, marred by some veins and slight discoloration.
Out of the gate, it starts off mild enough, though there is a touch of creaminess. There’s not much to report beyond that – it’s an inauspicious start to this stick.
As it transitions into the second third, the cigar comes alive with a bit of spice and a fuller body that comes through in a few ways. Most notably, it caused a bit of irritation to the eyes when the smoke got in them, The aroma comes alive with a depth that hadn’t been present since the intial light – it is marked by full wheat notes that really catch your attention.
Moving past the midway point, the cigar picks up a few harsher notes, exhibited primarily through the nose. What was warm and toasty has become a bit cold and sharp, a turn for the unfortunate.
As the final third commences, the bitterness has been reduced a bit, although the cigar still provides quite a tingle in the nose, likely from its youth. It leaves a bit of a punch in the gut, though not a terribly strong one.
After the first third, it appears that the We the People cigar still has a ways to go when it comes to finding the balance it is capable of showing. While the first third is mild, the remainder of the cigar redlines the experience too much, resulting in a harshness in the nose and eyes that is simply unenjoyable. Maybe in a few months, or even a year, this cigar will settle down and show the smoother, more balanced delivery that it markets itself on and seems capable of doing. For now, prepare for a good cigar that oversteps its bounds in its youthful exuberance.