One might think that producing a Broadway show is the most labor intensive arena for producing theater. It is after all the Holy Grail for its aspirants; the impossible dream we all dare to dream be we writer, producer, actor, or director. “If you can make it here: you’d make it anywhere.” If Broadway is surely the brightest arena it must also be the most dificult, right?
The thing about producing a Broadway show is that you have a budget, and a pay roster of worker bees to handle much of the responsibilities of marketing, press, ticket sales, advertising, accounting and so on and so on. And did I mention you had a budget for Broadway shows?
That budget can range from the ridiculous to the sublime but these days always well north of a million dollars. Those dollars are most definitely at risk but they also afford that a producer can hire only the best “worker bees” to support, advertise and sell her show. While a Broadway producer may stress about the enormous costs of their production and the chances for recoupment of such substantial sums of money, it’s those very dollars that allow a producer to get much of the work of the show accomplished.
Then there’s the “Showcase” show- a production with a severely limited budget that relies, nay depends on the kindness (or at the very least ambition) of actors, directors, stage managers, designers and virtually everyone involved to work on the project. A showcase has all of the basic requirements of a Broadway show without the capital or the manpower to accomplish those requirements.
A showcase is a micro-model of Broadway. But without the budget of a Broadway show, oft times in a showcase the producer takes on all of those responsibilities. And the more limited the budget for the show, the more time intensive it is (especially for the producer.) In order to successfully manage all of the aspects of producing a showcase, a producer must have a wide and varied array of tools, goals and skills. Showcase producers are the embodiment of a “jack of all trades”.
On February 26th and 27th, Theater Resources Unlimited is offering a boot camp specifically about those tools, goals and skills and how to turn that mountain of responsibility into a a series of manageable molehills. Over the course of a weekend, they’ll delve into the aspects of producing a showcase with topics including goal setting, licensing, legal aspects, budgets, marketing, festival opportunities, fundraising, casting and more. Faculty for the weekend intensive include Patricia Klausner (The Scottsboro Boys), Katie Rosin (Kampfire Films PR), Jonathan Herzog (entertainment lawyer, The Herzog Law Group), Emileena Pedigo (Managing producer, MITF) , Jennifer Ritter (General manager, NYMF), Independent theater guru Michael Roderick and even yours truly. (I’ll be speaking about social media.)
This information-intense weekend normally costs almost $300 but TRU is offering a special discount to Theaterglowbass.com readers. Mention Theaterglowbass.com and you can attend the weekend for only $200.
TRU Producer Boot Camp
WEEKEND INTENSIVE FOR SHOWCASE PRODUCING
Saturday and Sunday, February 26th and 27th, 10am to 6pm
The Players Theatre 3rd floor Loft
115 MacDougal Street (Below West 3rd Street)
New York, NY 10012
Theater Resources Unlimited is offering basic (and not so basic) training for producers, geared to those of you producing at the reading and Equity Showcase level, with particular application for those planning to produce in the upcoming summer festivals. Our faculty will cover a full range of necessary topics from “Clarifying Your Goals” and “What You Need to Know Before Asking for Money” to Budgets and Box Office, Marketing and Creative Fundraising. Plus a discussion of the financial advantages of producing in festivals versus producing on your own.
Price is $295, but if you register before February 20th and mention Theaterglowbass.com, we will deduct $95 from your seminar fee, bringing your fee down to $200.
Curriculum and faculty for the TRU Boot Camp may be found at www.truonline.org/BootCampWeekend11.htm
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