Commercial title: The Best Part (Doritos)
Examiner: What does the term “entrepreneurial filmmaker” mean to you?
Being an entrepreneurial filmmaker requires you to refine your skills to an almost pinpoint accuracy. There is no room for error when you have no budget, or worse when your budget is the money you were supposed to spend on rent. It refines you as a writer because you are limited to scenes and stories that can literally be created out of nothing. It refines you as a director because you are working with actors who are working for free, and who probably wouldn’t even ever refer to themselves as actors. And it refines you as a producer when you live and die by favors. But that is also what makes being an entrepreneurial filmmaker exciting, knowing everyday that you are going to do whatever it takes to usher your ideas into existence, especially when those ideas involve one man sucking the nacho cheese off another man’s finger.
A cheese dust lover, Dixon’s inspiration for The Best Part was the ritual of licking the flavor off his fingers. Long dreaming of a career as a writer and filmmaker, Dixon entered the Crash the Super Bowl contest hoping to get the “big payout.” Dixon says if he wins the prize money, he’ll pay his friends who help with the ad creation and also buy digital equipment for the content company he hopes to one day own and operate.
Read about all the Crash the Super Bowl Top Ten finalists here.
Read about PepsiCo’s sponsorship of the Crash the Super Bowl contest here.