Barse Sterling Silver was founded in Dallas, Texas in 1986 by Michael and Melanie Gobril, and was named in honor of Melanie’s great-uncle, renowned American artist George Randolph Barse. They began as a small company, importing silver jewelry from Mexico, and have grown to include an in-house design team with facilities in Hong Kong, Thailand, and Bali. Today, Barse’s designs are all original, and each piece offers a unique aesthetic element to showcase the beauty of the metal and the glory of the natural semiprecious stones they use. “Barse customers love the attention to detail and the special care that goes into designing each and every piece, ” says Jenny Williams, Director of Marketing, “They know they can come to us for high quality, beautifully unique jewelry.”
It’s true that over the last 25 years Barse has developed a loyal base of customers who appreciate the luxurious look the brand embodies, without breaking the bank with fine jewelry prices. Lately however, along with many other retailers, Barse has felt the pinch of the economic downturn with the resulting spike in the cost of silver, and has been forced to raise prices accordingly. Everyone knows that the price of gold has risen dramatically over the past few years as the economy has been struggling, but few may realize that the price of silver has also skyrocketed for some of the same reasons.
How is the historical all-time-high price of silver affecting the business of sterling silver jewelry at Barse?
Well, “we have had to adapt, of course,” says Williams. “As our prices are being forced higher by the rise in silver costs, and people’s disposable income is lower due to this sluggish economy, we came up with a way to provide our signature bold look without having to cause too much sticker shock.” In August 2010, Bronzed by Barse was born; beautiful, intricately detailed, rich warm metal jewelry mixed with natural stones. The use of bronze “has opened up a whole new world of design possibilities,”Jenny says. “We don’t have to skimp on the amount of metal in our pieces. We can still offer fabulous, richly detailed patterns and a high fashion look at very affordable prices…AND it gives a whole new look to the stones we’ve loved for years,” turquoise, onyx, and clear crystal, for example. “Bronze is such an exciting material, and you don’t see a lot of it out there in jewelry!”
Shop Barse’s favorite Bronze looks under $100
*NEW! BRONZED BY BARSE OFFERS A NEW STERLING PLATE COLLECTION (now in stores! Read more about it and see pictures of the new jewelry here!)
Continuing with plans to expand in the future, Barse is excited to announce that March 2011 will see the launch of a new silver plate collection, currently slated for sale only at Dillard’s and directly at Barse.com The core of this jewelry will be bronze, lavishly coated with genuine sterling silver, and it will be marketed under the Bronzed logo (clearly differentiated from Barse’s sterling to avoid confusion). The idea is the same–to provide the large scale, bold pieces that customers recognize from across the room as signature Barse pieces, without the higher price of silver making it unaffordable for most. “We want to be able to provide options to our customers,” says Williams, “and we will obviously still continue to produce our original sterling silver line as well–that’s who we are!
Shop for Barse jewelry anytime at Barse.com, or visit one of their retail locations in the DFW area (below) or nationally at these retailers.
1252 Main St. (Between Sweet & Sassy and Mi Cocina)
Southlake, TX 76092
Phone: (817) 310-0996
Barse Sundance Square
501 Main St. (corner of 4th and Main)
Fort Worth, TX 76102
Phone: (817) 820-0404