Just two weeks after its theatrical release, the concert film Justin Bieber’s Never Say Never is already getting an extended director’s cut with 40 minutes of additional footage which will be released on February 25th.
Love him or hate him the Bieber fan base is hot and very marketable to a point where everything the pop singer touches turns into gold. Now the film has already made $48.2 million in just two weeks despite taking a near 54.8% drop in ticket sales since its release last week. But the film has received positive reviews for its ingenuity for being not a normal concert film. The film focuses more on the history, the family, the staff and even the fans more so than it does on Bieber, and that is a good thing. Audiences will understand how the teenage sensation got his rise to stardom and how much of an impact he has truly made.
The Director’s Cut will only be released to Digital 3D theaters, but knowing Bieber fans this will not stop them from seeing an additional 40 minutes of Bieiber. Who knows, maybe it won’t be 100 percent of Bieber, maybe it will feature more footage of his story, who he works with, and the fan base that has made him so popular.
Here is the official press release.
HOLLYWOOD, CA (February 21, 2011) – Paramount’s Insurge Pictures today announced plans to release “JUSTIN BIEBER: NEVER SAY NEVER” DIRECTOR’S FAN CUT for an exclusive one-week run beginning Friday, February 25th in 3D theaters across the U.S. and Canada. In an unprecedented move, Paramount will release a revamped version of the star’s movie three-weekends following its initial release. Tickets for the limited engagement go on-sale Tuesday, February 22nd at 5pm PST/8pm EST.
As he began the editing process several months ago, and upon realizing the significant amount of great footage he had obtained, director Jon M. Chu began to develop with the studio an idea for a second, and more fan centric, edition of the movie. While promoting the film’s initial release, he spent dozens of hours on Twitter and Facebook engaging with fans to learn more about what they were most anxious to see. Some scenes contained in the new cut include: more of Justin’s friends and hometown life, new songs and performances, and special footage shot at fan premiere’s across the country.
“I realized I had an embarrassment of riches when I was I in the cutting room,” said Chu. “This cut allows me to retain some of the best scenes from the original movie, while incorporating previously unseen footage and new material I shot during our extensive promotional tour on behalf of the movie. Justin’s dedication to his fan base is unwavering and I was inspired as a filmmaker to attempt to provide them a unique experience that showed even more of his world.”
“JUSTIN BIEBER: NEVER SAY NEVER,” which opened nationwide on February 11th to critical acclaim, earned $30 million in its initial weekend and earned an A+ Cinemascore from women (an A overall).
Tickets for The Director’s Cut go on sale on Tuesday February 22 at 8 p.m. EST