What do you call a childrens’ juice drink that is “honest,” “organic,” with no “high-fructose corn-syrup” and “about 1/2 the sugar of other kids drinks?” Dishonest and deceptive, if it’s “Honest Kids” lower-sugar organic thirst quenchers.
Their “Appley Ever After” beverage is actually 30% juice and 70% sugar water.
Organic. Honest. 1/2 the sugar. What’s wrong with that? It’s mostly sugar water.
Grandma bought the Honest Kids “Appley Ever After” convenience pouches from Whole Foods in New York, for our 3 year old. No doubt swayed by the healthy sounding front label from the makers of Honest Tea drinks.
But turn to the ingredients label and this childrens’ “thirst quencher” from the people who make Honest Tea iced-tea drinks, contains only 30% juice. The bulk of the rest is water and “organic cane sugar” which most dieticians will tell you is virtually identical and as nutritionally bereft as high fructose corn syrup anyway.
If you’re claiming honesty and Mother Nature as your spokesperson, why spend so much time deceiving people?
Honest Tea Responds; earnestly yet somewhat deceptively. Just like their childrens’ beverage.
The company rep couldn’t have been more helpful. I asked Samme Menke (him/her?) if it wasn’t a little deceiving to call something “honest” and “1/2 the sugar” and be mostly sugar water.
He/she replied that “we looked to strike a balance between water and a juice drink.” He did point out they add 100% daily dose of Vitamin C to each pouch. Fair enough.
Why not just add the juice or leave out the cane sugar in your drink?
“Increasing the juice in our drinks would only increase the calories and sugars without adding any nutritional benefits,” Menke said.
Apparently they are looking out for the best interest of the kids by adding sugar. The rep said juice is a denser calorie beverage than sugar water and adding more juice does nothing to enhance the flavor, it only adds calories.
I agree too much juice is not healthy for kids. So why not do what I do with my child and add 50% water to her juice without adding sugar? No cane sugar, period I just dilute the juice. Genius!
Striking the balance – again
Sounding a bit worn out by my questioning, Menke replied (again) “the goal is to strike a balance between a beverage that kids will enjoy drinking, while still keeping it low sugar, especially compared to some of those other kids’ drinks on the market,” says Menke. So, kids like sweet drinks, they’re just giving kids what they ask for.
True, they use organic ingredients and Fair Trade Certifications, so I guess it really is about the “balance.” Good for the earth, not really you.
A better choice
You can just add water to your kids juice or if “convenience” is your thing try Mott’s for Tots juices which does exactly that. They charge full price but give you half water half juice. But no cane sugar.
Honest Kids drinks not to be used as ‘nutritional supplements’
The company does admit that “our Honest Kids thirst quenchers are not meant to be used as nutritional supplements and simply a good-tasting beverage.” And, it’s cheaper to use sugar water than juice.
Fine, I got no problem with any of that. What I do got the problem with is their tag line:
“Nature got it right. We put it in a bottle. Honest”
This is the company’s tag line. I kid you not.
“Thirst Quencher” vs. Juice How to tell the difference
Your clue that this is a deceptive drink comes from the words, “thrist quencher” and “Appley” neither of which says “100% juice” or even the word “apple.” There’s no chocolate in “chocolatey,” either.
Even though apple juice contains fructose sugar, which many doctors and dieticians will tell you is not much better than cane sugar, it is still a better alternative than processed sugar.
Honest Tea (and Honest Kids), started by two guys with a dream, now 40% owned by the Coca-Cola Corporation.
Coca-Cola did not respond to my request for a comment.
According to Seth Goldman the co-founder of Honest Tea and Honest Kids, the website says the company was founded on “an ambitious vision for offering a new type of beverage – a delicious healthier drink produced with a consciousness about the way the ingredients are grown.”
Now if they would only put their “consciousness” to how the ingredients are consumed. Either that or change the name of the product.