When people think of rappers that came from the Los Angeles area of the state of California, their minds usually conjure up images of classic rappers such as Snoop Dogg, Ice Cube and N.W.A. Cities that are associated with these west coast legends have names such as Compton and Oakland. You can now add another city to this list that goes by the name of Palos Verdes in the suburbs of Los Angeles.
Up and coming rapper and now resident of Orange County(affectionately termed “The O.C.) Ditch has recently released the aptly titled collection of music called “Self Made, Self Paid” available as an Itunes download. The first track immediately sets the tone for this collection of hip-hop rap that should create a stir within the music community when more fans start spreading the word that Ditch is a serious rapper with more than just aspirations of being “420-friendly”. The track is titled, “Burn and Burn” and fits squarely within the time tested habit that most rappers will rap about-blatant self promotion in the guise of swagger. Ditch’s swagger is justified because of his confident and aggressive networking in and around the Los Angeles area where in any given week you might see him making an appearance on a red carpet or lending a helping hand to philanthropist, David Harrison Levi. It is this element that an individual will clearly discern listening to Ditch’s music. Ditch’s varied tracks on his collection will quickly allow the listener to step into his world realizing that he is honestly singing and rapping from his own experience pursuing “The Game”.
It will be difficult for most to clearly point to a favorite rap song in the artist’s collection. Ditch cleverly exploits a variety of styles within the genre of rap. Fans who are aficionados of cruising music will find much to relish in a track entitled “Ride in the Night”. The track was seemingly made for these individuals and you can well imagine taking a drive in a convertible enjoying the night life to be found as you slowly make your way down Hollywood Boulevard in Los Angeles. Rap fans that enjoy beats that incorporate anthem style rhyming will express their pleasure listening to what can arguably said to be the best track in the collection, “Hats to the Side”. The rap cleverly illustrates the ritual of walking within a club and establishing yourself as an object of desire and envy to those around you set to an infectious beat that will make the listener start swaying while appreciating Ditch’s mastery of lyrical delivery.
Ditch’s release clearly symbolizes a shift in the way music is distributed and sold to fans. The artist has released this collection without any clear backing from a major label. He has tirelessly promoted his music at several events and cleverly takes advantage of social websites such as “Facebook”. Ditch has also demonstrated that he is adept at media self promotion as evidenced by his coverage for web journal chronicling recent events such as “The Player’s Ball” that was recently held in Hollywood, California. It is this type of activity that has kept Ditch at the forefront of the rap movement that has constantly transforming itself in the Los Angeles area.
Self Made, Self Paid is an impressive collection that speaks well of Ditch as a rapper and singer. Extrapolation is a risky venture, but judging from this release, one can safely conclude that Ditch will be an increasingly important and well known voice beyond that of the rapping community. That statement is not meant to imply that Ditch will abandon his roots in the genre, but it is meant to bring attention to Ditch’s impressive grasp of the business end of music which can only benefit his future goals and those fortunate enough to be involved with his efforts.