Maybe you’re new to Facebook Ads, or maybe you’re not. But it stands to say that they are growing strong, as a new arena for marketing efforts. Because Facebook Ads are still rather new, the pricing is what is so attractive for users right now. Compared to using Google Adwords, it’s a much lower initial investment. In efforts to make the ad platform more attractive, Facebook has begun to test out new ways to target ads.
“Related Adverts” are ads that can be targeted by the words used in a Status Update or Wall Post. This is only being tested on a small group right now, but the potential for these types of ads is huge. Imagine if you could have your ad for “Columbus Podiatry” show up right after someone posts “My feet are killing me. I need to see a doctor.” The power of catching them in that moment is a marketers dream.
This form of advertising will probably bring up some privacy issues, if introduced widely. And Facebook is pretty good at responding to user feedback. So I would think that any issues of privacy will be greatly outweighed by the revenue potential for Facebook, and it’s advertisers. If you only use Facebook for personal reasons, then keep checking your privacy settings periodically, to catch any new filters they may add.
Another cool ad type that is available, is for Facebook Pages. “Sponsored Stories” allows pages to use news feed posts as ads that point back to a specific tab on their page. So when your “Columbus Chicken & Waffles” gets a shout out from a fan, you can use that as an ad, and route anyone who clicks it, to your menu tab on your Facebook page. It’s basically a customer testimonial on steroids!
If you’re not driving your customers towards Facebook to leave testimonials, then nows the time to add that to your marketing strategy. “Facebook Comments” is a great way to add that capability to your website. Once you have some testimonials to use, go into your admin setting for your page, and try out “Sponsored Stories”. Remember that this ad form can be used with ANY news feed post. So, even if you don’t have any “Classic” testimonials, a kind comment about your company from anyone will do! Monitor the mentions of your brand name on Facebook to find these. Comments can be searched, just like everything else.
The testing of “Related Adverts” shows a hint of what may be the validating factor in using Facebook Ads. Most traditional methods are found in the search engine arena, because most agree that it’s where people go to research before they buy. That trend is changing. As Social Media grows older and wiser, capitalizing on the huge user base is inevitable. The key difference that Facebook Ads offers, especially with things like “Related Adverts”, is the ability for brands to respond, instantly, to the wants and needs and suggestions of the people. If someone can be offered a soution to a problem they’ve stated, instantly, AND see what their social circle thinks of it as well, how much more weight do you think it holds….versus seeing an all too familiar ad selling something, in the corner of the search engine?
If you’d like more social media marketing strategies for your small business, contact Nolimit Online Marketing for a consultation.