Oscar winner Gwyneth Paltrow seemed to have it all, till she struck a deal with one of Switzerland’s most fabulous Watchmaker. The actress/model/singer is now the Face of luxe Baume & Mercier. To celebrate her fabulous deal Gwyneth flied to Geneva,
to attend the Baume & Mercier gala, which was held in Geneva. Baume & Mercier held a special 950-guest party with a seaside theme. The 180-year-old brand played on the idea of “seaside living in the Hamptons” with more than 75 tonnes of sand used to create an indoor beach, complete with a crashing wave soundtrack and wooden beachside deck. Giant watches were carved into the sand, and guests enjoyed games of bat and ball and croquet before sitting down to dine.
Baume & Mercier’s new ambassador Gwyneth Paltrow said to concentrate on a singing career after twenty years as an actress. Paltrow commented: “The motto of Baume & Mercier is ‘life is about moments’, [which] very much reflects my personal philosophy of life. That’s why I said yes when they proposed that I represent them.”
Gwyneth is not the only star to represent a luxe Swiss watch: Nicole Kidman is the ambassadress for Omega and the face of the new Ladymatic collection of Co-Axial chronometer watches. Bruce Willis wears the IWC Schaffhausen Pilot’ Watch Marc XVI in the movie Red. Leonardo DiCaprio is an ambassador for TAG Heuer and Diane Kruger wears the Jaeger-LeCoultre Joaillerie 101 Art Deco Watch. Which Swiss watch are you?