At a time when some teams in NASCAR are struggling to find sponsorship, Kevin Harvick’s own company Kevin Harvick Incorporated has thrived.
Coming off a year when the teams fielded by KHI in the Nationwide and Camping World Truck Series were among the top competitors in each series, Harvick has had the funding from sponsorships that others seem to lack. While others such as Kyle Busch who formed Kyle Busch Motorsports have seen their sponsorships dry up, KHI has seemingly been making new sponsor announcements on a fairly regular basis.
Friday while waiting for the track to dry ay Daytona International Speedway so the Sprint Cup Series could resume their preseason test, Harvick talked about the key to their success at finding sponsorships.
“We’re very aggressive,” Harvick said. “Every company in the world has a different budget and some people have small budgets and some people have big budgets. I think we’re good at adapting to whatever your budget is to make it work and make you get something out of it. Because the bottom line is, if it doesn’t work for both sides, they’re not coming back.”
It’s that ability to adapt that has made KHI successful on the sponsorship front. But according to Harvick sometimes there’s a little bit of gambling involved.
“You’ve got to take a chance every once in a while on somebody saying that they’re going to come in small,” Harvick said.” A perfect example for us is, I guess Reem would be a good example. They started at the quarter panel on my Cup car and now they’re 35 races on the Nationwide car, half of that being with Menards this year.”
Along with taking a gamble, Harvick said not trying to sell an entire season also helps.
“Truck racing in general is a gamble on a week to week basis,” he said. “You’re not going to settle for a full season. If you do, you’ve hit the jackpot and it’s probably not going to happen again. I think truck racing has been a very good training ground for us because you have to put week to week sponsorships together, you have to go in market and put small packages together so that you can sell your primaries for less.”
When all is said and done though it’s Harvick’s ability to know what’s going on that might just make all the difference.
“It’s just being creative and being aggressive,” Harvick said. “and I’m on them every day as far as somebody is going to have to tell me what they did today, and we only have one guy, so it’s not real time consuming.”