What I love about Kathryn’s event planning business called Dream a Little Dream Events is that she took a career that she wasn’t passionate about but she learned what she needed to from it and made connections to launch her into her own business. In every job we are in, there are always networking and learning opportunities.
Kathryn also offers something to brides in San Francisco that I thought was really cool and wish that I had known about when I was a bride called Dream Bridal Tours where she takes a group of brides around San Francisco on a tour to meet local wedding vendors, hand picked by her, and the brides get a goodie bag at the end of it valued at over $4500 of gifts and discounts! Looks like the next one is in November 2010.
Here is her story:
Tell me about what you do for work.
I am the owner and creative designer of Dream A Little Dream Events in San Francisco, a wedding and event planning company.
What type of work were you doing prior to what you are doing now?
I was working in the wine industry in the North Bay, working with small wineries selling their wine to large markets, and planning corporate events and tastings. I now work with some of these same wineries planning weddings on their properties.
What kinds of frustrations did you have with your previous job?
There weren’t many frustrations as I actually really enjoyed what I did. I got to run a small business, so I learned all about accounting, marketing and how to be a good boss, plus pour wine and be in a lot of social environments. I just knew I had a more creative side that was begging to come out!
How did you come to discover this was what you were meant to do?
I had always been very into planning social events, even from when I was very young. My Mom still tells stories of how I would make my room into a store, and I would literally make business cards, and try to sell my stuff to my family!
Seriously though, when I worked my first wedding for a winery, and I saw how much meaning what I was doing meant to so many people involved, and I knew right then and there I wanted to explore this more and possibly start my own company. The key word is explore, since I really needed to know this was the right path.
What fears did you have to overcome to take the leap?
The biggest fear was how I would survive financially while trying to follow my dream. It was not easy by any means, but I took the plunge. I did have a plan in place, and if there was not a steady increase in business and revenue by a certain date, I was going to go back to working for someone else. The second rule I had was if I didn’t have passion for what I was doing or for my clients, I would not continue.
What do you love most about what you do?
I get to make people happy, and that is such an amazing feeling! This is one of life’s major events, and to get to be a part of it on such a personal level always humbles me with every client.
If you were to give advice to people thinking about changing careers, what would it be?
If you are unhappy, start to look at what your biggest interests are, and look into interning, following or even interviewing people in the field you are considering. The worst thing I have seen is when people take the plunge too quickly, or don’t have a plan in place. They set themselves up to fail. It is hard enough to start out on a new career path, but to end up disliking it or going into extreme debt would be even harder. Remember to explore, and your path will come to you!