The Lingerie Journal is an online publication for the lingerie trade based out of NYC. It features the latest lingerie news, opinions and expert advice for lingerie retailers.
From The Lingerie Journal website, “The Lingerie Journal brings you expert advice, features, access to new collections and videos all geared to help you at your business and increase profits at your store (online and off).
Need to know how to market to men or leverage social media to your advantage? Read those articles here!
Retailers in this Industry now have a resource, an advocate – this is your publication!
We promise to listen to every Retailer and bring you the kind of articles, features and news you need to help your business thrive! If you have a story idea, concern, need help or just want to talk, please contact us.
You have a direct line to me, Luis Paredes, at firstname.lastname@example.org.
I want to listen to what’s important in your world and help your Retail business succeed!”
Here is an interview with Luis Parades, the creator of The Lingerie Journal:
What inspired you and when did you create The Lingerie Journal?
Luis: I saw that there wasn’t a source of quality information for retailers on how to help them at their business. These retailers were on the front lines of a tough economy and absolutely no one was out there to help them. The few trade publications out there were either ignoring the problem or talking down to their readers.
I wanted to create a publication that jumped into the trenches with these retailers and said, “We’re in this together! How can I help you?”
I recruited industry experts and lingerie retailers and listened to what they wanted to read and the kind of information they needed to stay in business (or to start one). We did this research over a period of two years and launched last year.
And it struck a deep chord with all of our readers because of our intention – to help lingerie retailers AND the lingerie industry.
A lot of people don’t know this, but I talk to retailers and manufacturers almost every day. On the phone or in person, I talk and listen to the problems and issues they face and I try to put them in touch with people who can help.
We do as much as we can. We’re still a new publication and small company. We don’t have all the resources of say, WWD, but we work hard for our readers and love this industry. We’re true believers.
Who are the people behind the scenes at TLJ and what are their roles?
Luis: We have some talented writers/editors on board like Libby Dowd and Bruna Fernandes that craft our business-oriented articles like How to Market to Men, Tips on Visual Merchandising and Social Media. We also have columnists like Treacle from the LingerieAddict.com, retail consultant Ellen Lewis and retailers Jennifer Manuel Carroll and Houman Salem. (And of course, we have Margaret Shrum!)
They all bring a different perspective on how to help retailers. Treacle, for example, writes from a consumer’s point of view and gives retailer’s some great insights into customer service. She’s also a Social Media expert and her articles in this area are invaluable to our readers.
Ellen Lewis has this amazing background. She’s been a buyer, a manufacturer and a retailer. Now, as a retail consultant, she writes articles for us that helps both manufacturers and retailers.
And having actual lingerie retailers write from the perspective of business owners is the source of high-caliber articles and advice for our readers. Houman Salem who runs Chelsea Manor and Jennifer Manuel Carroll of Bellefleur Lingerie fill those roles.
Jason Osman is our creative director and he helps me shape the look and functionality of thelingeriejournal.com. He is an extremely talented web designer/developer.
We also have Mozz Manzoor who works as the business development manager. He’s helping us reach out to the industry and develop new ideas for thelingeriejournal.com.
So that leaves me and I do a lot of the day-to-day news reporting and video reports. My wife, Elizabeth Kates, also helps me in our art department. Our logo is the result of a coffee-fueled creative collaboration between Elizabeth and Jason.
What is your mission or vision of The Lingerie Journal?
Luis: Our mission is to help lingerie retailers stay in business, be successful and connect them with the manufacturers and brands we write about. My vision for the LIngerie Journal is for it to become the number one resource for the lingerie industry.
What kinds of articles are featured and who is your audience?
Luis: Our core audience are wholesale lingerie buyers and our focus is on helping them stay in business and sell more product. So a lot of our articles do just that. We find experts in the fields of visual merchandising, marketing, social media, and e-commerce amongst other subjects and create articles that retailers can put to use in their business.
We also cover lingerie news and trends showcasing some amazing designers and brands. We’ve also started an ongoing video series spotlighting designers, brands and the issues our industry faces.
Are you noticing any new trends in the lingerie industry?
Luis: Fashion forward shapewear comes to mind immediately. We’ve been seeing a lot of companies debut fashionable shapewear that is both gorgeous and functional. Sheer Iridesscent by BodyWrap and DuMi Shapewear are two brands that stand out for me.
What do you love about the lingerie trade?
Luis: The people. It’s a group of the most creative, kind and welcoming people I’ve ever had the chance to work with. I’m also a big fan of all of our trade shows like the International Lingerie Show and CURVE because it gives me and the team the chance to meet and talk to everyone from the manufacturer to the retailer. I mean, what other trade show out there can you have a shot of tequila with the owner at the booth, do business, get to know them and have fun!?!
Is there anything else that you would like to share about yourself and/or TLJ?
Luis: I lived in Europe for a decade, love art, speak three languages and once pursued a career in poetry. I have a great story about living in a book store in Paris that I tell with gusto to anyone willing to listen and partake in some Absinthe!
Something new to share about TLJ is that we’ve recruited Cheryl Warner, a UK-based blogger who will be writing from the perspective of a young consumer giving insight to retailers into the teenage and young adult market. Cheryl also wants to help raise awareness for the need of good fitting and healthy body image. Her blog is Invest in Your Chest – The Boudoir Blog.