At an early age, Zack Williams had a thirst for extreme sports. Yet, this thirst has added an extra fork in the road of the life he is traveling. As Zack’s interest in motorcycles grew, he became a regular customer at a shop called Cycle Gear. This is where he met Robby Walters, who is the Assistant Manager there. The two young men hit it off well, and almost a year after becoming better friends, Walters and Williams decided that they wanted to take their life into their own hands and make something of themselves. Williams said, “We wanted to make a difference in the world and be who we are and make our dreams come true. We both wanted to own business and we both love dressing fresh so we knew that a clothing line would be killer.”
With this It’s What We Do was born. The name came from a phrase Williams adopted while participating in extreme sports. As best friends, the two would push the limit to each sport they were involvd in, wheather it be riding wheelies on motorcycles, skateboard stunts, fighting, etc. When asked why we would take it to extremes, they would say, “it’s what we do”. Williams said “we know the chances we take, we respect what we do and our personality drives us to be the best at what we do”. It’s What We Do clothing line offically became a credited and trademarked business in August 2010.
One might think that the brass knuckles–the company’s logo–are associated with being a fight brand., In reality it’s what we do is a clothing company for a life style, for those who give 110% at everything they do, to be the best they can be. Catered to those who are extreme sport enthusiast that won’t stop until they are at the top!
There are five men’s designs (girls can wear and pull it off as well) two women’s designs. As we continue to grow we will be adding new lines, as well as adding a few kid based clothing. Check them out at the website iwwdclothing.com, this site will be up and fully functioning by March 1st, 2011.
Williams and Walters will have a booth at The V3 Fights at Minglewood Hall, Saturday night the 22nd. Make sure you stop by and get your extreme sports clothing, prices range from $20 to $25…..Keep your eye out for the two new designs that will be shown for the first time at this V3 event. If you would like to know more or have any questions, please call Zack Williams at 901-463-0950.
It’s what We Do is better summed up as a clothing line for adrenaline junkies by adrenaline junkies. If you are the one who always gives 110%, then join the clothing company that strives on people like you, and wants you to wear clothing brands representative to who you are, and what you do!
A special thanks to all of the V3 crew for some amazing help with booths at fights as well as all of the publicity they have thrown our way. They are awesome guys, and It’s What We Do clothing truly considers V3 great friends and accomplices to our vastly growing following! On the same page all of the guys at the Sports Lounge for some awesome advertisement as well. Torian Whitlow has also been a great help. Standup Fighter and It’s What We Do are wanting to show everyone that we can all work together and take Memphis over and put our fighters on the map! — Zack Williams
See you at the fights!
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