The Kardashian sisters announced on Wednesday they will be launching their new clothing line the Kardashian Kollection at Sears in August 2011. Sears has signed reality-TV stars and sisters Kim, Khloe and Kourtney Kardashian to design a collection of clothes, lingerie, jewelry, handbags, hats, gloves and shoes for shoppers ages 17 to 35 to boost the retailer’s juniors business.
The Kardashian Kollection, produced by Australian designer Bruno Schiavi’s Jupi Corp., will debut in 400 Sears stores in August with in-store shops.
The collection is aimed at showing young women that they should “celebrate a healthy and curvaceous body image,” and will “embrace Kim’s glamorous red carpet looks, Kourtney’s more Bohemian chic vibe and Khloe’s rocker style,” according to a press release issued by Sears and the Kardashians.
Kim kardashian wrote on her blog on Wednesday, “I’m so excited to announce that our Kardashian Kollection will launch exclusively at Sears in August!!! We’ve always shopped at Sears, so we thought it was the perfect outlet for the Kardashian Kollection. You guys are going to love it! The collection includes everything from lingerie, clothing, handbags, accessories and shoes and Khloe, Kourt and I each put our own personal style into the pieces so there’s a lot of variety and something for everyone! You’ll be hearing a lot more from me about the collection this year, so stay tuned!”
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Khloe Kardashian wrote on her blog on Wednesday, “I am beyond thrilled to tell you all that Kim, Kourtney and I are launching our own apparel and accessories line with Sears called the Kardashian Kollection!!!! OMG it feels so good to finally be able to break the news! I have been holding this in for months LOL. This is something that we have been dreaming of doing since day one — It has been our ultimate goal and to have finally met that goal is the most incredible feeling. The line will be geared toward fans of all ages and most importantly, it will be affordable for everyone. It will include apparel, lingerie, jewelry, hats, shoes, bags, etc. There’s pretty much something for everyone. I can’t wait to share what we’ve been working on. All I can tell you right now is that it is going to be fabulous!
“You will be able to find the Kardashian Kollection in 400 different Sears locations beginning this August and we’re all counting down the minutes. August can’t come soon enough!”
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Khloe Kardashian also Tweeted on Wednesday, “Just had the best meeting!!!! I’m so excited for our line with Sears! Wait until you see it!!!! The fit model meeting went AMAZING!!!”
“Not only do they have locations nationwide, but we recognize that Sears will allow us to reach multigenerations of fans and people who are interested in fabulous clothing at affordable prices,” Khloe, 26, also stated to reporters.
While Kourtney Kardashian stated on her blog, “Big announcement to make today!! Khloe, Kim and I are launching our own line of apparel, lingerie, shoes and accessories called the Kardashian Kollection exclusively at Sears in August! We partnered with Australian designer, Bruno Schiavi from Jupi Corp to create an amazing collection for your guys. Handbags, wallets, hats, gloves, shoes and or course some gorgeous pieces of clothing that we each put our own personal style stamp on. We can’t wait to share the collection with you all.”
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Younger sister Kylie Jenner is already modeling for Sears and Kendall Jenner has already made her modeling debut it’s no doubt Kendall and Kylie will be promoting the new Kardashian Kollection at Sears.
Perhaps the Sears store near Newark, New Jersey will be one of the lucky 400 Sears to carry the Kardashian Kollection!
Will you purchase the new Kardashian Kollection at Sears this summer? Leave a comment below and let us know!