Nada Jones is launching the first annual “ltdExpo” in Pasadena, CA, Thursday, January 13, 2011. Jones spoke with us about what that means to her and to women entrepreneurs.
Her first contention is that nearly every woman has “a dream, something we feel we were created to do, something we want to offer the world.” But, she discovered, when working with such women, they often do not know where to start.
Jones shares her story: “Having spent the last 11 years working with entrepreneurial women, and launching a few businesses of my own, I know a little about starting and growing a business. My vision is to take those years of experience, and connections, and create a multimedia platform for women living (or wanting to live) the entrepreneurial lifestyle. I started ltd365.com and the ltdExpo to connect women, ready to launch or grow their business, to the best people, tools, tips, communities and organization that will move their venture (and their life) forward.”
The “kick-off” ltdExpo is in Jones’ community of Pasadena because of the connections she has there. And while this first Expo is the culmination of her dream, she is already planning to launch such a program nationwide, targeting “off markets,” smaller communities that often do not host such events.
Another unique feature of Jones’ strategy is to allow competing businesses and industries to be represented at the Expos. “Too many women’s conferences are sponsored by one organization and the entire experience is focused on that ‘one note,’” she says. “I envision our event to be a ‘hub:’ attendees exposed to the ‘best of the best,’ not only in terms of successful women entrepreneurs in their own right, but key – reliable – community resources that are dedicated to helping women get started in the business world.”
But Jones stresses that ltd365 is not limited to what some might consider “traditional” business start-ups. “The intention is to expand what it means to ‘Live The Dream,’” she states. “It’s about any dream: writing a book, starting a non-profit, whatever a woman’s passion might be, because it takes the same strength, planning and execution to make it happen.”
And if one does not know her passion? “We are all about inspiring women,” Jones adds. “Many women who left a career to raise their family find themselves in their 30s and 40s not wanting to return to the corporate world. Sometimes they don’t recognize that what they already do – and love doing – is an entrepreneurial opportunity.”
To learn more about Nada Jones and LTD365, visit the website at http://www.ltd365.com/.