How do you sell a magazine? Put someone enticing on the cover. It has long been known that putting certain celebrities on the cover of a magazine help to sell more issues. So, which celebrities helped the magazine business in 2010 and which hurt it? The answers may surprise you!
Crazy, unique, and mysterious. These are just a few of the adjectives one could use to describe Lady Gaga. Her antics always keep us guessing and it seems that there isn’t anything that is too crazy for this girl. Perhaps that is why when she is on the cover a magazine, it sells. With her on the cover, Elle, Rolling Stone, Cosmopolitan, and Vanity Fair had their best selling issues. Is it any surprise that Gaga in her crazy outfits help sell even more magazines? Her barely there, gun totting Rolling Stone sold more than three times its entire 2010 average.
Sex sells. That is no surprise to anyone in the entertainment and marketing business. So, it is no surprise that Rhianna’s topless GQ magazine cover was one of the year’s most successful. Just behind Gaga, Rhianna’s magazine covers help to sell a lot of issues.
Good girl Taylor Swift keeps the sex appeal to a minimum, but many young women feel that she is relatable. Factor in her outstanding record sales (she was the second highest selling artist of the year, ironically Lady Gaga was the first) and Grammy wins, you would think she would be a sure winner for a magazine cover. The opposite is actually true. While she appeared on the covers of Glamour, Elle, and Marie Claire, all three saw some of their worst sales.
Why would someone as popular as Taylor Swift fail to move magazines? Despite being relatable and well liked, she lacks the controversy and drama that so many today yearn to read about. Without the controversy, her interviews seem lack luster to most and simply dull.
Jessica Simpson, whose popularity has declined in recent years, still manages to land magazine covers. She decided to don the cover of Marie Claire with “no makeup, no retouching, and no regrets.” Though many women probably applauded her move, they did not feel inclined to purchase the issue.
Still, there are the celebrities who do not always help or hurt magazine sales. Lauren Conrad, star of The Hills, appeared on the cover of both Seventeen and Glamour. Which do you think sold more? Though many would assume Seventeen, it was actually Glamour, making the art of appeal harder to measure.
If you find yourself uninterested by these magazine covers, feel free to create your own at Magmypic. I did and it’s a pretty neat.