By Paul W. Fitzgerald
We always hear about people starting up new businesses. It’s just a fact of life.
Yes, we live in a free market where the spirit of entrepreneurship is welcomed with open arms, there’s no doubt about it.
However, while I pen many stories on news businesses and inventions, I just have come across a new business that has really caught my attention. They are certainly setting an example as leaders in their own right.
You see, they are called Take It and Go, a business that offers daily deals at discounted prices. From restaurants to travel deals, the services are endless – all of which allows consumers to save anywhere between 50% to 90% on a variety of deals offered daily via its site. If enough people sign up for a deal, then a confirmation notice is sent to their e-mail in-box and it’s all theirs for the taking. A printed voucher is available after purchase when customers sign into their profile.
The brainchild behind the “Save Money-Give More” service that is now live on-line, are two well established entrepreneurs, Niraj Adhiya and Rick Majithia. Adhiya, the Co-Founder and CEO, has over a decade of experience in building and growing small to large sized companies. Majithia, President and Co-Founder, has years of experience working with entertainment, food and beverage and lifestyle related industries.
The dynamic duo, as they are called in many circles here in Milton, across the GTA and in Toronto, are well equipped with brain power and drive for success.
However, and most importantly, there is something else these two are doing that sets them apart from the pack of other entrepreneurs: their strong desire to give back to others.
Each month, Take It and Go, is devoting a portion of each deal sold to local groups including hospitals and community sports organizations. As the business grows, more community based organizations will benefit from their “philanthropic-to-do list.”
“My partner and I have both been in the corporate world for many years and we all know about words like ‘profit’ and watching ‘the bottom line,” explains Adhiya, who is from Milton.
“Now that we have our own business, it’s our turn to do things our own way. We want to show our true leadership style of philanthropy and ensure we give back to local groups so they too can grow just like us.”
Majithia, who operates out of Toronto, echoes these very words.
“If our community is stronger, then we all benefit in the end. We all know about the power of giving back. We are very confident our business initiative will be very lucrative, so we only want the best for a variety of community based groups here in town and right across the GTA and Ontario.”
Since launching only two months ago, Take It to Go has made a difference for two popular community organizations: Milton District Hospital Foundation ($600.00); and the Mississauga Football Association ($200.00).
Adhiya states, “It’s an amazing feeling to give back to others. When we present a cheque, myself and my business partner feel so proud to know that we are making a difference in the lives of others.”
The team indicate that they know other businesses will soon adopt a similar philanthropy model.
“When others catch on to what we are doing, they too will see the power of giving and will step forward and also give back to their communities,” says Majithia.
Their plan is no doubt a win-win for everyone. And as Adhiya and Majithia point out: spreading the wealth builds stronger communities for today and tomorrow.
For more information on the company, check out their website: www.takeitandgo.ca
Not only are you getting a deal when you sign on, but you too are helping give back to others.
It’s sure is a deal worth the taking.
Paul W. Fitzgerald is an international journalist. His work appears in a large number of newspapers and magazines around the world. Notable publications that have published his work include The Globe and Mail, Maclean’s Magazine, The New Canadian, CNN-I Report, Dreamscapes and EQ. He is also the President and CEO of Salt & Pepper Media Inc, a global public relations/mass media firm. He is also the Editor of Thursday Night Magazine . He resides in Toronto, ON.