With the growth of the fitness and supplement industry there’s no surprise that companies use every marketing strategy available to increase their fan base, showcase products and to target new audiences. Nearly every company has a Twitter account, Facebook fan page, website, blog, Youtube vlogs and for those who can afford it; comercials. In the case of MusclePharm who “use cutting-edge science to develop the best nutritional supplements on the market” the company is expanding it’s marketing with the “Confidence” commercial for the first time on Spike TV and ESPN during the Fight for the Troops 2 event. The commercial will feature UFC Star Rashad Evans.
Musclepharm is a “rapidly expanding healthy life-style company that develops and manufactures a full line of NSF and scientifically approved, nutritional supplements that are 100% free of any banned substances.” The company is headquartered out of Denver, Colorado and has been doing research for years and creating products that are field tested by more than 100 elite professional athletes from different sports arenas.
This commercial will open the doors to nearly 1.3 million viewers according to the MusclePharm press release and enlighten the company to those who may have never thought to seek out MusclePharm products. Many supplement companies have been stereotyped as catering to a single type of athlete but the combination of MusclePharm’s athletes proves that theory wrong. The MusclePharm team consists of athletes such as Rashad Evans (UFC), Shawn Merriman (San Diego Chargers) and Frank Sucre (2009 WBFF Champion) just to name a few. Besides MusclePharm carrying a number of well known athletes under its umbrella it also has an advisory team that consists of none other than Paul Dillett, Louie Simmons and Greg Jackson.
Click here for Fight for the Troops 2 event on January 22, 2011.