This past week at the Philadelphia Auto Show I got a very unique experience from the Ford Motor Company. I was invited to come to the show and get a hands on look at what Ford will be bringing to market this year and also a look at how the SYNC Technology has evolved into the Ford MyTouch program.
I wasn’t sure what to expect as I entered the Philadelphia Auto Show as there was so much commotion going on thanks to Cliff Lee being there signing autographs. However I did make my way to the Ford booth and they had games set up, live demos of certain technologies, they even had an EcoBoost driving demo where I saw a man flip over the car 45 seconds into his drive. It was a fantastic set up for the consumer to really get a good look at well over 20 cars and trucks they brought to the show.
Ford brought me over to take a hands on first look at the new MyFord Touch Technology and SYNC improvements. My tour guides for this showing were Violet and LeeAnn, who was the specialist Ford had with them to show off the new technology. After getting the key faub, which is now actually keyless like those high end model cars, I was told that the new key faub will work much like Lexus does and allow the car to “sense” when you are in range and unlock the doors, or start the car while no key is in the ignition. Nice high end feature on a domestic production car.
We couldn’t sit in the actual demo Ford had set up as it was going through some “hiccups” however we decided to move into the Lincoln MKV which was very nice and comfortable. LeeAnn plugged in her iPod and had her Blackberry already synced up to the SYNC system and upon startup the SYNC system quickly displayed both the iPod and the Blackberry features.
What Ford has done has now color coded the 4 areas of operation on the Ford SYNC system. It makes it easier for the driver once they fully understand the system to know which area they are in based off of the color. If you still need some help the main display is still there for you to look at. What Ford has done ever so brilliantly is make is so you really don’t have to take your eyes off the road for long or even at all with the Voice Activation, and keep your hands on the wheel with a steering wheel directional pad.
When you choose your selection there is little to no lag between selection and application beginning. Whether it was going between cell phone to iPod it was very quick and the system seemed very capable of handling anything you threw at it. Like I said there is a small display where the speedometer is and the much larger display where the radio sits. So either way you can see what is going on at any given moment.
The voice activation section has a whole list of selections to choose from. If you aren’t sure what commands to give Ford even thought of this as well. If you need a list of commands you can choose to see a list of commands to give to the SYNC system for each particular menu you come upon. You can even adjust the temperature on either side of the car with a few simple voice commands. Ford has made driving simpler and safer with these innovations.
I asked about some of the safety features that Ford implemented into the SYNC technology and was met with a whole list of things that makes this car even more attractive to parents with young drivers. With all that said let’s take a good look at the Ford MyTouch System with SYNC.
MyFord Touch with SYNC Features
With all great innovations one must only look at the key features inside the technology to fully understand what one is dealing with. So sayeth a great wise man or I might have used some lines I got from a fortune cookie, either way let’s take a look at the bones of the MyFord Touch System with SYNC.
- 2 USB Ports – Easily Connect Your iPod or Phone Charger
- RCA Jacks – Connect a Video Output so the kids in the back can watch a movie
- SD Car Slot – Easily upgrade SYNC or Updated Maps
Audio Designed by Sony
- HD Radio – Highest Quality Radio Available
- iTunes Tagging – Makes it easier to figure out the age old “what was that song that I liked” question
- Voice-Activated Use of Mobile Phones and Digital Music Players – Just Sync them up and go
- 10,000 First-Level Commands – Never have your eyes leave the road
- Wi-Fi Hotspot capability – For that Office Carpool
- 911 Assist – Makes the call when you can’t
- Vehicle Heath Report – Stay up to date and current on what is going on with your vehicle
- Traffic, Directions, and Information Services
- “Send to SYNC” through MapQuest and Google Maps
- SYNC Destination Smartphone App
Premium Map Based Navigation
- Telenav map data
- W cities points of interest information
- Gracenote Media database
So with all that package and materials it is easy to see how great SYNC can be and how safe it will make you become as a driver knowing you really don’t have to take your eyes or hands off the road. Now earlier I briefly spoke about the safety features in the new lineup of Ford cars and trucks.
Thank fully with Violet and LeeAnn’s help I got a better understanding of what all Ford is doing for the youth of America to help improve safety for everyone. LeeAnn showed me the MyKey features on the new lineup of Ford and with MyKey you can actually program the car when you aren’t driving it.
For example, your son decides to go see a movie with his friends and like most kids they like to drive fast. Well unfortunately for him you have programmed your car with MyKey to govern the car to drive only up to 65 mph. They can’t go over that no matter how hard they try. You can’t disable it from the car it has to be done through MyKey. Also maybe you enjoy your children to have long healthy hearing, with the MyKey feature you can limit just how loud Lil’ Wayne is going to be.
That is a feature both you and other drivers will enjoy I am sure. LeeAnn also mentioned that you can see just how far the car has been driven while in MyKey mode. Say the kids want to go for a drive to the Malt Shoppe (work with me here). The Shoppe is only 4 miles away yet you see on the odometer that they drove 67 miles round trip. No denying hard evidence and I would love to hear the excuse for that one. Also with the radio you can program the car to not adjust the volume from Mute unless both seatbelts are fastened. Very safety conscious I think.
Stay on the look out for part 2 of my Ford Experience
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