An advertising budget for the budding entrepreneur is something almost little or non-existent. Once the income starts to flow pretty steady you won’t have to worry too much about drumming up publicity. The product will pretty much publicize itself. And if you live in a big city like New York, then you are one step ahead of the game.
However, until you get to that point, there are a few things that you may need to do in order to get the word out on your business so you can become a household name.
Publicity in any business is important because if no one knows about your business how can you make the money you need to keep it going? If you have friends that work in the media industry, this could be a perfect way to spread information about the good and services your company provides. If you don’t happen to know anyone who works for a newspaper or magazine publication, don’t fret there are other ways to get your company’s name in from of people.
One of the most inexpensive ways to publicize yourself or your business is through social media. If you have a laptop and an internet connection, you can be in business in a matter of moments. If you have a LinkedIn, Facebook or Twitter accounts, you can post updates and links to photos that showcase what you have to offer a potential customer.
Don’t be shy when promoting your business. If you have a great product and the expertise to back it up, you will want all that you encounter to know this. If you are not too familiar with social media promotion, you may ask how do you get started or what do you saw once you get started. Well, social media is no different than having a conversation or pitch meeting with someone. The only difference it that you are doing it online instead of in person.
Simply start by introducing yourself, talking a little bit about your product and experience. Each day or however often you decide to update give a few more details about what your business has to offer and why it will benefit people as a customer. As the days go by, and you develop relations in for the form of connections, followers and fans, you will feel more comfortably about revealing new products and even tell clients about upcoming deals. Social media can be fun and is currently an exciting and innovative way to sell yourself online. Best of all, it will cost you little or nothing for this publicity.
Market your company with various social networks such as: LinkedIn, Twitter, and Facebook.