Things are changing in the beer world and it appears even the iconic brands need to adapt a bit to keep up. As beernews.org has reported, Newcastle will be adding a full seasonal lineup to their portfolio this year.
Newcastle is of course best known for their very respectable Newcastle Brown Ale, but I guess the folks at the brewery do not think that brand is enough on its own to keep up with today’s market. So, they added Newcastle Summer Ale pretty quietly to their lineup last summer. After doing so, it appears response was great enough to add two more beers to their portfolio to round out a full seasonal lineup. In addition to Newcastle Brown Ale and Summer Ale, they will be adding Werewolf Blood Red Ale (offering for fall) and Winter India Pale Ale.
Here are the label descriptions for each of the new beers:
Newcastle Summer Ale:
“The ‘Hoppings’, reputedly the largest travelling fair in Europe, takes place on Newcastle Town Moor every June. Several origins have been suggested for the name. It may derive from the word ‘Hoppen, an old English word for dancing or funfair. It has even been suggested that people ‘hopped’ about itching due to fleas caught from animals that travelled with the fair. However, we’d like to think it may relate to the quality of hops used in the brewing of our famous beer. Enjoy Newcastle Summer Ale at the fair or wherever you are this summer.”
Newcastle Werewolf Blood Red Ale:
“What better way to toast the fall than to have a bottle of this formidable, dual character brew. At first, smooth with mellow overtones of sweet berry fruit, a bite of bitterness suddenly cuts through, long, deep and lingering. Brewed with rye malt, it is naturally ‘blood red’ in colour. Unlike the mythical wolf-like creature said to roam the bleak moorland surrounding Newcastle, this is real, so consider yourself warned!”
Newcastle Winter IPA:
“We aim to pleasantly surprise with our take on a Winter Ale. This is not the usually expected dark and overly rich flavoured brew. Burnished copper in appearance, full-bodied and heavily hopped to give a zesty character with a long delicious aftertaste. Subtle seductive malt flavour, with hints of caramel and roast. Our inspiration for this deviation from the norm? Well we simply long for the return of lighter days during our long and dark British winters.”
Since I have always been a fan of the Newcastle Brown Ale, I am quite excited to try these new offerings from the brewery. I expect nothing but quality from Newcastle on these beers because I do not think they are going to sacrifice the reputation they have made for themselves over the last century to wing it on a few new offerings. Look for these beers when they release in their respective seasons later this year. Prost!