Any healthy arts community needs the help of engaged media outlets to sustain growth and innovation. Reno Tahoe Tonight (RTT) has become—in just two years—the premier arts and entertainment magazine in the Reno/Tahoe area—thriving on effective organization and collaboration.
RTT has relied on courage and crowdsourcing to become the print and online source for all creative and performing arts that thousands of Northern Nevadans engage with monthly. Oliver X, RTT’s Editor and Publisher, describes the impetus to start his publication with great detail and passion:
Since so much in pop culture is influenced by the creative underground, I felt RTT could make an impact journalistically by providing that community with access to print media. Giving unknown artists, small businesses, and amazingly talented people an element of shine and elevation has been a great experience. In creative communities and sub cultures, exposition is extremely validating. The instinct to highlight DIY movements in Reno with quality photographic images has begun to build RTT a following that we’re delighted to serve. While I’d love to say that RTT is an art magazine, we operate more as a vehicle for the exposition of the arts, music and cultural communities here.
RTT accepts ideas and content from many sources. While reading a copy off RTT, you will see articles and ads for restaurants, bars, music venues, art galleries, museums, non-profit organizations, bands, writers, poets, filmmakers, visual artists, events, and an array of local, independent businesses: graphic design, marketing, tattoo shops, salons, boutiques, skate shops, ski and snowboard shops, music stores, and even gun shops. The content in any given RTT might seem scattered, but as Oliver X puts it, “RTT is making those connections and building a picture of Reno-Tahoe one story at a time that I think is beautiful.”
Reno Tahoe Tonight operates as a collective of contributors and seeks content from multiple voices in the area. RTT has published first-time writers, youth, and emerging artists and photographers. According to Oliver X, about 85% of his contributors are women—and he doesn’t censor content to nicely fit into “polite society.” The RTT is printed by Registered Ink and continues to evolve as a group of interns under the guidance of Art Director Jamie Kingham.
Phil Peretz, owner and publisher of Reno Datebook (www.renodatebook.com), expresses very well what others also believe about RTT: “[Oliver’s] readership is enthusiastic about what he produces, and he is enough of a visionary and charismatic enough to surround himself with the best of the best writers, photographers and designers. You don’t have to be best at everything, you just have to be the best at what you do. Oliver does this.”
You can find your copy of RTT at all Reno-area Scolari’s, Smith’s, CVS, 7-11, Zumiez, and Hot Topic stores. For information on contributing to or advertising with Reno Tahoe Tonight, please visit their website: www.renotahoetonight.com.