When myspace.com first exploded onto the music scene in 2003 it was the best thing since sliced bread. Musicians were able to create free customizable web pages, upload their music, photos, concert dates and other information they wanted to get out to their fan base. Fans were able to create and customize their own pages as well and become “friends” with their favorite artists. As time went on many of the profiles became excessively customized which caused them to have problems loading. Myspace spammers became more and more common and many fans began to abandon their myspace profiles for profiles on facebook.com, which was launched a year after myspace in 2004. To keep up with the competition of facebook, myspace began to make a number of changes to their interface. Musicians who were used to the old mysapce began to have trouble navigating through the new version.
As a result of music fans leaving myspace for facebook, many musicians starting making facebook pages and profiles. While facebook is a great way to get information out to your fans, because let’s face it… everyone has facebook, it lacks the musician friendly interface that myspace had. After waiting and hoping that facebook would add more options to their music pages it became more and more apparent that those options were not going to come. Therefore, the demand for a new site began to rise. Enter ReverbNation.com….
Though reverb nation.com was launched in 2006 it is only really catching on now. There are now over one million artists who have created profiles with the web site. Reverb nation has everything an artist needs to promote themselves properly and offers everything that myspace offered and then some. Reverb nation allows artists to upload songs, videos, photos, tour dates and other pertinent information. The profiles are customizable, but not to the extent that myspace allowed. Profile loading times are never effected due to the artist’s customization. Reverb nation offers free tools and also many advanced tools that when paid for you get more customizable options. On reverb nation artists can use the Fan Reach tool to compile email address to form an email mailing list and compose html styled emails to send to their fans for free. There are also html templates for mailing list sign up forms that can be pasted onto the artist’s other web pages. This way fans can sign up for their favorite artist’s reverb nation mailing list even if they have never visited their reverb nation profile.
Reverb Nation even gives the artists an opportunity to earn money. Artists can build an online store to sell their merch and music. They can submit their songs for distribution to digital download sites like iTunes and Amazon. Reverb Nation even gives the artist a cut of the revenue generated from advertising that is placed on their profiles. The site has the ability to link your reverb nation profile to your other social network sites like twitter, facebook and yes… even myspace. If you post your status to reverb nation it will automatically update your status on the other sites you have linked to. Possibly the best feature of reverb nation is the Band Profile facebook integrator which places a tab on the artists facebook page which displays a simpler version of their reverb nation profile. Therefore giving facebook the options that artists were hoping for.
Reverb nation is an amazing tool for any local musician and it would be foolish not to take advantage of its many features.