Visiting the MAC counter has always been a little intimidating. Not so much because the quality of the products are out of this world. The experience is of such mainly because if you have the slightest knowledge of how to apply your make up and have exact ideas in mind, the staff couldn’t be anymore unfriendly. MAC has always been extremely sale and volume driven, tastelessly so.
Usually if a customer enters the fortress of the single handedly most self assured, haughty makeup conglomerate without the will to shell out lots of money, it’s doubtful you will be treated in a manner that is above remotely tepid. The staff acts languid, moody and bored with those that aren’t completely clueless and apt to fall for their overwrought sales shtick. They act absolutely disgusted to be there and plain put out to deal with you. It’s not a feeling that is going to inspire one to exactly shell out the big bucks if they’re bestowed with the intractable gift that is common sense.
However, with MAC’s reputation via clever marketing campaigns and faithful followers they can stay above water even in times like these. Hence the unintentional reinforcement of the arrogant attitudes of those that are employed by MAC. They know no matter what; they’re always going to make their sale.
The latest collection in their arsenal, Cham-pale, is another regurgitated idea that was previously already released in another manifestation aka the Chill collection from 2009. The differences are barely noticeable above slight nuance changes. Cham-pale gets big thumbs down due to lack of originality.
The product shades are too frosty for nearly all complexions. Every shade is guaranteed to wash one out and be unflattering. The textures are thick, gloppy and overly metallic. The opaque mirror like sheen recalls a beachy take on metallic cosmetics from the mid 90’s. What they were trying to accomplish is seen but the effort feels insincere, like they were merely trying to crank out another set for their followers to eat up. MAC has a tendency to put forth the most blasé products because they know many including said faithful followers will buy it regardless of it not being anything special.
MAC in essence is pretentious to a fault, passé, dated and sad. The staff and products are reminiscent of a person opting to act ridiculously young to the point of being embarrassing, instead of just aging gracefully and accepting that their heyday is over. At a point their products used to be balanced and well thought out. This particular collection speaks volumes of how lately they just aren’t hitting the mark anymore. They need to accept reality and pass on the hipster crown with dignity. With this collection they’re scraping the bottom.
First in the lineup is Rose Ole, a soft gold pink highlighter. It’s warm yet manages to be completely bland and flat. It manages to be a slight step above a drugstore highlighter.
Chez Chez Lame is a gold highlighter streaked with flecks of silver. At best it’s lack luster and not guaranteed to flatter the inexperienced person unless they hone their technique quickly. The good things about these two products are; is a little goes a long way. One will set you back $28.
Caviar Dreams is the featured eyeshadow quad. It’s comprised of a baby pink (Et Tu Bouquet?) pale neutral gold (Retrospeck), matte beige (Brulee) and grayish brown (Caviar Dreams). The colors are too similar in depth of tone. Without the presence of the grayish brown a contour would be non-existent. It’s non descript and a bore. It sells for $36.
The Chromographic Pencils in NC 15 and NW 20 have been made permanent items and can be found in Pro MAC stores. Both are flat, discolored and tired variations of beige. $14.50 each
Feline kohl, the featured eyeliner, a coveted favorite amongst professionals has been re-released. This item is highly recommended and has to be hands down the best kohl black liner on the market. Stock up while it’s still available. MAC really ran the gamut with this being the quintessential eyeliner in this case. $14.50 each
I Get No Kick, a metallic nude kohl eyeliner, would actually make a fabulous lip liner as opposed to eyeliner. $14.50 each
The paint pots could be promising for those that apply makeup with a soft hand and are familiar with how to blend properly. Let me pop is a frosted pale copper. Chilled on ice is a whitish gold. Vintage Selection is a dusty peach with mauve undertones. Last but not least there is the coveted Dangerous Cuvee, which is cool, frosted silver. $16.50 each.
There are 4 lipsticks for this set. Tanarama is a frosted beige and has been made permanent. Quiet Please is a frosty pink champagne shade. Flustered is a frosted pale bronze and has been made a permanent shade. Gel is actually quite a lovely sheer metallic beige but nothing special at the end of the day. $14.50 each
There are two nail lacquers. The most notable being, Soiree, which is a rosy metallic bronze. Very Important Platinum is dusky platinum with almost a greenish undertone. $13.00 each
The four lip gelees are awful, gloppy and lack staying power. The least troublesome of them all is Bubble Lounge, a frosty dusty peachy pink which has potential when paired with cosmetics outside of this line. Second in line is Straight to the Head, which is a universally skin tone friendly bronze peach. Luxure is a whitish pinkish gold and not very remarkable. Sintilation, a muted frosty pink almost makes the mark but is too pale. $14.50 each
Complete Comfort Crème with Lavender has been made permanent. Lavender is touted as having soothing properties. So maybe this product can help those with acne, sensitive and or easily irritated skin. $32.00 each
Fix Plus Lavender, is a hydrating mist. With the aid of Lavender one’s face will be soothed and hydrated. It’s a simple multi-tasking product with a nice scent. $18.00 each.
Tint Lip Conditioner is a simple sheer, nude with plum undertones. Lavender once again has soothing and healing properties so it should help soothe chapped, irritated lips. With consistent use it will protect lips from become chapped and irritated. Recommended. $14.50 each
Lip Conditioner Plus Lavender with SPF is non-tinted. $14.50 each
The featured mascara is Studio Fix Lash, which is permanent. Highly recommended to use with a primer. Mascara seems to lack curling properties. $14.00 each
This product line is very bland, but simple. It is recommended for those that don’t like a lot of color and to those that don’t mind spending a lot of money on makeup. To those of you that do appreciate a more defined color palette however and watch your pennies, skip this washed out affair. It doesn’t fail to disappoint because many of the products can be found in drugstore incarnations that are of comparative quality and very inexpensive. MAC always manages to demand one thing: that you commit to them…with your money.