Rumer Willis is the new face of Badgley Mischka, and the 22-year-old daughter of Bruce Willis and Demi Moore is now part of fashion history as her photos debuted this week. Whether or not tapping the actress to be the face of the luxe company was a good idea remains to be seen. (Be sure to check out the photoshow featuring Rumer Willis.)
Badgley Mischka is an American fashion label designed by Mark Badgley and James Mischka. Badgley and Mischka met at Parsons and found a common vision. The two launched the label Badgley Mischka in 1988, though their bridal business launched in 1993. (Wikipedia)
The Badgley Mischka brand can be found in upscale stores such as Saks Fifth Avenue located at 611 Fifth Avenue (across the street from Rockefeller Center). The New York offices for Badgley Mischka are located at 550 Fashion Avenue.