South Florida and worldwide social networks subscribers welcome a surprising newcomer from Latin America. They thought Facebook and Twitter titans had all grounds covered, but now a new portal makes its way from Latin America: The site Blaving was launched this week in Sao Paulo as the new “Twitter for voice,” as defined by creators of the Argentine-Brazilian firm. New portal “Prmovil” offers subscriber a sending voice message feature up to two minutes talk with contacts, leaving aside one-hundred-forty character feature, the popular micro blog.
Mr. Fabian De La Rua, AFP Prmovil president, said, “Functionality, Blaving is organized like Twitter, the idea where serious people ‘posts’ Voice messages up to two minutes long, talking and listening,” Despite similar performance with Twitter, for De la Rua, voice offers a market niche that has not yet been exploited and can create more togetherness and intimacy among users. “Voice is the human communications principle. You speak instead of typing, say whatever you want with your voice. Thais gives you another perspective from reading one-hundred-forty characters,” he said
“We are leveraging our infrastructure and resources in Latin America. Then slowly we will be seeking entering other markets. The idea is that ‘viralizalo’ reaches a million users worldwide,” continued Mr. De La Rua. During the first year, the expectation is that group “Blaving” reaches five-million users, ten to fifteen per-cent coming from the South American giant. “Brazil will be the kickoff party, giving us a large audience, thanks to size and rapid adoption by users, added Mr. De La Rua
He continued, “Now available in Castilian, English and Portuguese, soon the site will be translated into Korean and hopes to launch versions in Chinese, Hindi and Russian.” Following the first launch version in late December, “Blaving” is promoted during the austral summer in Chile, Paraguay, Argentina and now Brazil, where a high percentage of more than sixty-seven-million Internet subscribers are active social portals users.
Besides, presenting a chief platform for application downloads on cell phones, like Apple Store or Blackberry, “it gives us an insight and potential for our greater network use,” ended Mr. De La Rua. Prmovil group is bent on generating mobile content, investing one-and-half-million dollars on research and marketing for the project in first quarter, 2011.
As a popular product, the portal is working with a timeline to display the last “close” contacts posts, which can be relayed to another user’s account, a tool dubbed “Reblav.” One service advantages is that one has a chance at exchanging ‘posts’ at social networks Facebook, Twitter and Orkut, which generate high connection potential. Are we riding at the crest of a foreign language social portal wave? We will soon discover.