When the IzoCleanze website (www.izocleanze.com) crashed in December 2010 it was a symptom of a good thing. Why? The dynamic juice cleansing company had just been featured on E! News and traffic to the website was overwhelming. Celebrity endorsements on televion helped boost interest in IzoCleanze which began after CEO and founder Timothy Martin moved to Los Angeles in 2005. Martin was able to share more of the IzoCleanze story with us in a Q&A.
1. Congratulations on your site getting so popular after the E! News story as broadcast! Juicing has been around for a while. What makes IzoCleanze different?
We are the most nutritionally comprehensive cleanse on the market. IZO Cleanze enhances its juices and almond milk with nutrient-dense superfoods, packing more nutrients in your day than you get from normal food. The iZO Juice Feast also provides four different Chinese herbal teas, one for the blood, liver, and lymph, one for the kidneys, one for the spleen, and one for the crown chakra. IZO delivers EVERY day (except Sundays outside of Los Angeles), the others do not. But perhaps most important, iZO provides a gentle herbal laxative which is critical to moving toxins out as expediently as possible.
2. Some critics have said that juicing can spike someone’s insulin which doesn’t help with weight loss or health. What is your response to that?
First, I’ll say if someone has Type 1 Diabetes or takes insulin for Type 2 Diabetes, they should definitely not cleanse unless under the supervision of a doctor. But for most people, cleansing tends to normalize the body’s functions and bring it back to homeostasis. Long term cleansing (more than 10 days) can slow down the metabolism, but every ‘body’ is different. Exercise is ideally incorporated to one’s regime when long-term cleansing.
3. What is the difference between the full service IzoCleanze and the a la carte version? Would consumers expect different results?
The iZO Cleanze full service program is one designed for someone who wants to really cleanse for a finite period of time with liquids only or with one meal a day. The ala carte menu is for people who are not cleansing at the moment but who still want to enjoy the healthy benefits of iZO drinks and superfoods.
4. There are so many juicers out in the market. Do you recommend certain ones for people who want to use the recipes on your website and do a cleanse themselves?
We strongly recommend the Greenstar juicer- they are by far the best consumer juicer on the market. Their website is www.greenstar.com
5. The rapid weight loss results got alot of attention. So far, have these clients simply lost water weight temporarily or have their been long term weight loss?
Again, every ‘body’ is different so its impossible to say, as it is impossible to say how much weight one will lose when doing a cleanse. It also depends on how long the person goes. We recommend a minimum of 5 days, but the longer you go, the more results you’re going to get, and if you do it right, the more weight you will lose until your body arrives at its given weight. If a person only does 3 days, then the weight that is lost is not as long-term as it would be if they did a 5-day or more. The most important benefit from an iZO Cleanze is that it actually recalibrates your body to want to eat healthy. We’re talking about real transformation of lifestyle and diet because it develops a taste for healthy food. My customers who started the cleanse addicted to diet coke and sweets often come out the other end craving a salad.
6. How did IzoCleanze get so popular so fast after you launched the company? Celebrity endorsements help but with all the products on the market what made yours stand out?
Yes, celebrities help. But word quickly spread that we were the highest quality product out there, leaps and bounds beyond the other products out there which are more gimmicky.
7. Do you plan to offer more recipes and supplements in 2011? How do you decide on what to include in your product offerings for nutritional value?
We have a worldclass advisory board of expert medical doctors, nutritionists, and herbalists who consulted the company in the creation of all of our formulas and overall programs. http://www.izocleanze.com/expert/home
8. How did you find/formulate the Superfoods supplements?
Our formulator has over 30 years experience in sourcing only the highest quality ingredients in the world and adheres to the strictest, most refined protocol in regards to making sure the ingredients are Raw, Organic, Vegan, and allergy-free, as well as creating packaging that preserves the life-force of the product.
9. Is IzoCleanze safe for people who are highly active? Could some athletes use the IzoCleanze products with certain proteins?
The iZO Cleanze is absolutely safe for athletes and highly active people. In fact we have a special Juice Feast designed specifically for them called the ‘Power Player’ which has extra protein drinks and juice in it. And the Superfood Cleanze has ample protein in it.
10. What one (or more) final things do you want the public to know about IzoCleanze that hasn’t been covered in the media?
We’re serious about real personal transformation and our product has been designed to be a catalyst for a lifestyle upgrade. And, not to get too Calion you, our products achieve this real transformation for our customer because we put tons of Love in them. :-)