Steve Jackson Games (SJG) recently released their 2011 Stakeholder Report. Steve Jackson Games is a game publisher, but every year, more of these are digital downloads . . . PDFs and a few other types of file sold through our e23 site. They also publish two magazines: Pyramid (a monthly PDF release) and the Journal of the Travellers’ Aid Society (a biweekly online zine).
Steve Jackson Games has been in business since 1980. They currently employ 29 full-time staff and contractors, plus several part-timers.
They expected 2010 to be another good year, and it was. SJG’s 2010 gross was just over $3.5 million, a significant increase over 2009, and they made a profit. It was a big and profitable year because:
- SJG managed to keep the core Munchkin sets in print almost all the time. Sales were again higher than expected, but this year they handled it very well.
- Their two new dice games had amazing sales, and both were reprinted quickly.
- They continued to offer RPG support, mostly in PDF form . . . which breaks even on fewer copies, making up for a shrinking market.
If you compare this report with last year’s, you’ll see a lot of similarities. The big differences were: SJG sold even more Munchkin, both through book chains and hobby retailers, and they also sold a lot of dice games.
SJG shipped 53 different items: 25 new, 28 reprints.
The Munchkin line, including the Munchkin Quest boardgame, accounted for more than 75% of their sales! Munchkin is now available in 15 languages, with one more licensed.
SJG’s two new dice games, Zombie Dice and Cthulhu Dice, accounted for 8.4% of our sales, despite being midyear releases!
Read more at Steve Jackson Games’ web site.