Super Bowl commercials 2011: preview, schedule(video) –If you don’t want viewing the Super Bowl XLV commercials “spoiled” before the “big game,” then don’t watch any of the clips or previews that are now appearing online. If you’d like see a sneak peek, though, we found one of the best sites to watch several of the full ads coming up on Sunday, besides preview clips of others.
The Business Insider Sports page has 24 video clips of Super Bowl 2011 commercials and ad previews. The page includesa humorous ad for Volkswagon called “The Force;” Homeaway’s “Minister of Detourism;” GM Chevy’s “Bumblebee;” and Go Daddy’s new ads.
Commercials this year will also be presented by Doritos; Cars.com; Careerbuilder; Hyundai; both Coca Cola and Pepsi; Audi; Bud Light; Bridgestone; Snickers; E*Trade; and several movie studios.
It is not cheap to run a commercial during the Super Bowl. With up to 100 million viewers during the Sunday broadcast, the network covering it can command a top price – this year, that price is said by several news outlets to be $3 million for 30 seconds of air time. That does not even include the cost of producing the commercial itself, or paying public figures to appear in it.
Here is a broad schedule of the commercials scheduled to air before, during, and after this year’s Super Bowl XLV game. Though it is not specific as to during which quarter a commercialwill air, it does tell you how many commercials per company there will be and how long they are:
- The Eagle [Focus Features]
- Kung Fu Panda 2 [DreamWorks/Paramount]
- Battle: Los Angeles [Sony]
- Priest [Sony]
- Just Go With It [Sony]
- Coca Cola (two 60 second slots)
- Pepsi Brisk (30 seconds)
- Pepsi Max (three 30 second slots)
- Doritos (three 30 second slots)
- Snickers (30 seconds)
- Stella Artois (60 seconds)
- Budweiser (60 seconds)
- Bud Light (three 30 second slots)
- Hyundai (three slots)
- Kia (60 seconds)
- Mercedes-Benz (60 seconds)
- GM Chevy (five 30 second slots)
- Volkswagen (two 30 second slots)
- Careerbuilder (30 seconds)
- GoDaddy.com (two 30 second slots)
- Cars.com (two 30 second slots)
- Salesforce.com (two slots, one 30 seconds and one 15)
- Cowboys & Aliens [DreamWorks/Universal]
- Limitless [Relativity Media]
- Pirates of the Caribbean: On Stranger Tides [Disney]
- Rango [Paramount]
- Super 8 [Paramount]
- Thor [Paramount]
- Transformers: Dark of the Moon [Paramount]
- Captain America: The First Avenger [Paramount]
- HomeAway (30 seconds)
- Bridgestone (two 30 second slots)
- Skechers (30 seconds)
- Teleflora (30 seconds)
- CarMax (two 30 second slots)
- Best Buy (30 seconds)
- Rio [20th Century Fox]
Postgame and Glee
- Postgame show sponsored by GM Chevy
- Justin Bieber: Never Say Never [Paramount](Glee)
- Take Me Home Tonight [Relativity Media](Glee)
Most people watch the Super Bowl for the game, which is this year played between the Green Bay Packers and the Pittsburgh Steelers. Many others, however, watch for three entirely different reasons – to see who will sing the National Anthem (this year, Christina Aguilera); to watch the half-time show (this year performed by the Black Eyed Peas); and to view the funny or controversial commercials that will likely be talked about at work or school on Monday.
Super Bowl XLV coverage begins on at 6:30 p.m. ET on FOX, Sunday, February 6, 2011.
To see the videos of the Super Bowl 2011 ads, see the Business Insider Sports page.
VIDEO: To see the Volkswagon “The Force” commercial, see the clip at the lefthand column of this page.
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