Two products that proved to be true groundbreakers – the TaylorMade Penta TP Golf Ball and Eazy Bag – topped the 18th edition of the ING Industry Honors, announced recently at the PGA Merchandise Show in Orlando.
Called by some the “Academy Awards of the Golf Industry,” the ING Industry Honors program is conducted yearly by the non-profit, 21-year-old International Network of Golf to recognize outstanding achievement in the golf business.
Nominees in a dozen categories are submitted throughout the year from anyone in the golf industry. Sub-committees that include experts in each category then trim the entries to the top three in each category. ING members then vote electronically to determine the winners, who were announced and recognized at the Industry Honors Presentation Press Conference Friday in ClubING in the Orange County Convention Center.
ING’s membership is open to anyone in the golf industry, related industries and media. ING’s mission is to enhance and promote communication and education in golf.
The TaylorMade Penta TP Golf Ball is the first tour ball with five solid-layers, each engineered to optimize performance for the driver, long-irons, middle-irons, short-irons and partial wedges. Penta TP has been used in 18 victories worldwide, including the 2010 PGA Championship.
Eazy Bag, tops in the Product Ingenuity-Emerging Companies category, offers a unique front opening, which provides easy access to your clubs and eliminates the need to lift the clubs up and over the edge of the bag. This can greatly reduce the strain on the shoulders and back.
Another big winner in the ING Industry Honors was Major Dan Rooney in the Business Achievement category. A former F-16 pilot, Rooney founded the Folds of Honor Foundation, which provides post-secondary educational scholarships for the children and spouses of military men and women disabled or killed while serving.
Other winners included Okeeheelee Golf Club in the Player Development Category presented by Golf 20/20, and Visit Wales Ryder Cup Promotions campaign. A complete list of winners is below.
THE 2010 INDUSTRY HONORS RESULTS
Business Achievement: Winner: Major Dan Rooney;Other Nominees: Joe Beditz; Emmy Moore Minister.
Golf Course Design: Winner: Gil Hanse – Castle Stuart Golf Links; Other Nominees: Ron Garl, Bijao GC; Garrett Gill, Bartholomew CC.
Player Development: Winner: Okeeheelee Golf Club; Other Nominees: Eagle Ridge Golf Club; Hiwan Golf Club.
PR/Promotions: Winner: Visit Wales – The Ryder Cup; Other Nominees: adidas – Wear In The World Campaign; Golfsmith – Win With Phil.
Print Ad-Products & Services: Winner: Will Ferrell’s Cancer for College Golf Classic; Other Nominees: Aldila; Mizuno.
Print Ad-Trade Pubs: Winner: Ashworth; Other Nominees: Dismiss; Yamaha.
Print Ad-Travel & Real Estate: Winner: Old Course Hotel; Other Nominees: Diamond Creek; Querencia.
Product Ingenuity-Market Leaders: Winner: TaylorMade Penta TP Ball; Other Nominees: Cleveland Golf CG15 Wedges; Tour Edge Exotics CB3 Fairways Woods.
Product Ingenuity-Emerging Companies: Winner: Eazy Bag; Other Nominees: Fourteen Golf MT-28 V5 Wedges; PSP Golf – The Little One.
Tournament Service: Winner: Notah Begay NB3 Challenge;Other Nominees: John Deere Classic; Norma DiMarco’s Tee Up For Life.
TV Commercial: Winner: FedEx – When The Boss Is Away; Other Nominees: Callaway Golf Ball – Perfectly, with Phil at the Masters; Titleist NXT – Brake, Gas, Brake, Gas – with Scott and Di.
TV Commercial Series: Winner: Titleist NXT, with Scott Van Pelt and Di Stewart; Other Nominees: Cobra S2 Drivers with David Feherty; Nike Oven Drivers with various Majors champions.