Now that the box-office data for 2010 is in, it’s clear that the moviemakers have a lot to thank the world’s 12-24 year-olds and young adults, which make up a large part of the movie going audience. The end of the year and summer are the two most important seasons for movie box office grosses. Long holiday weekends in December and January are the primary time that translates into big box-office sales.
Figures recently released by Box Office Mojo (boxofficemojo.com) reveal that, of the 10 top grossing releases this year, half appealed primarily but not exclusively to young audiences.
1. The No 1 movie worldwide was ‘Toy Story 3’, which earned $1,063,100,000 at the box office. This latest animation from the magicians at the Pixar studio did, of course, also strike a chord with grown-ups, which will have helped it on its way to global domination.
2. At No 2 is Tim Burton’s ‘Alice in Wonderland’, the only other film to make more than $1 billion. It’s a dark, foreboding, and captivating re-telling of the fairy tale classic, and had wider appeal across a wide range of age groups.
3. At No 3 ‘Harry Potter and the Deathly Hallows Part 1’. It was the best in the series so far as well as the darkest and most violent with appeal to a wide range of moviegoers.
4. ‘Inception’, written and directed by Christopher Nolan who is also responsible for the re-energized Batman movies, captured the imagination of older moviegoers for solid box office grosses.
5. At No 5 is ‘Shrek Forever After’, the fourth and final installment of the franchise.
6. ‘The Twilight Saga: Eclipse’, the latest in the ‘Twilight’ saga, proved its staying power with younger audiences.
7. ‘Iron Man 2’ presented the next chapter of the comic book sci-fi hero’s big screen adventure.
8. ‘Despicable Me’ delightfully entertained both the young and old with a very likable story.
9. ‘How to Train Your Dragon’ successfully mixed the fairy tale genres of old with the technology of the future for a delightful adventure.
10. ‘Clash of the Titans’ brought the stories of the mythical and legendary gods right down to earth for an updated look.
Data shows that adults aged 18 to 24 significantly go to the movies at least once a month, at 34 percent, compared with 20 percent for all adults. They are often more than twice as likely as the population as a whole to have seen specific movies in the past six months, according to Mediamark Research. They also make up the disproportionate shares of the audiences for most films viewed in theaters rather than at home.
People aged 18 to 24 are 13 percent of Mediamark’s sample population with 34 percent of those who go to the movies at least once a month. U.S. moviegoers see about 8 films a year with frequent moviegoers seeing about 12 or more movies per year.
# # #
Movie reviews, celebrity interviews, and feature articles are available at the ‘Screen Scene’ Movie Newsletter, ScreenScene.org