Las Vegas continues to rebound and rebuild itself after the melt down of 2008. Many feel that the city won’t be able to recover from over development. Vegas has too many rooms and not enough visitors to fill them. Aria, Vdara, Mandarin Oriental and Cosmopolitan have opened recently, within the last two years, and have not made things easier for the city. Smaller casino operators have struggled in this oversaturated room market like the Station Casinos, Palms, and Hard Rock Hotel which has been in the news recently and faces foreclosure. Nevada faces the second worst housing market behind only California. To add insult to injury the housing market is still hurting in Vegas with home values dropping to new lows not seen since 1999. What does this mean to sin city? What kind of changes will you see in 2011? Well, these questions are not easy to answer but we have some clues towards what trends may unfold in 2011. First, you will begin to see bigger names on Vegas resort marquees to lure people in. Celine Dion returns to Caesars Palace on March 15th,2011 and is sure to bring with her a major wave of cash. It’s not fair to blame Celine’s Vegas absence, over the past 3 years, to the cities downturn but the moment she left things got bad. Another trend in 2011 will be major re-branding of Vegas hotels. Re-models will become an even bigger aspect to resorts because they need to compete for the attention of the Vegas visitor. This already started at Tropicana, Stratopshere, The Mirage and very quietly at the Wynn who redecorated some of their rooms without major press attention. Along with major renovations at some Vegas resorts you can expect to see a clear separation from the pact from Vegas independents. The Cosmopolitan of Las Vegas is one example of a new stand alone company making an attempt to be different from the others. Most of the Strip is owned by a few corporations like Caesars Entertainment and MGM Resorts Int. The Cosmopolitan and others like it will begin to provide gamblers and guests more amenities and perks for staying with them. Caesars Entertainment’s “Total Rewards” players program is great but won’t be able to compete on the level of Cosmo’s “Identity” program. The “Identity” program will give everyone a chance to move up their tiered levels and earn bigger comps. Cosmo is starting the trend by calculating the persons nights as a part of their points. The more you stay and play the more you get. The final prediction of new Vegas trends in 2011 is to expect clubs to get raunchier and bigger. Clubbing is one of the few remaining good cash flows for the resorts. The clubs are bringing in major celebs and attention to the hotels along with a young crowd that is willing to spend $400 dollars for a bottle of Grey Goose. Vegas will never be able to fully recover from what remains of the 2008 crash but most of the pieces will get picked up this year.
Follow me on Twitter @the702guide