Home and Living has always been stoked about Waverly home decorating products, so we are happy to talk to design expert, Anthony Noberini.
Q.: Anthony, thank you for visiting. What can you tell us about your background and your job with Waverly?
A.: My background for the past 20+ years has been in textile design, mostly in domestics, but also in other home categories such as lamps, mirrors, dinnerware, rugs and home accessories. With our Waverly brand, I oversee the design development for our numerous licensees. There must be a thread that weaves the variety of home products together (no pun intended), so we have continuity and consistency from season to season.
Q.: How long has Waverly been in the textile market and can you speak to their other products?
A.: Waverly has been in existence since 1923 (87 years young). The brand has always been an authority on coordinated, decorative fabric for the home and recognized for beautiful design, color and quality. In addition to our decorative fabric, we also offer fashion window and bedding products, tabletop, shower curtains and bath accessories, rugs, outdoor cushions and drapery panels, storage, paper goods and paint to name a few.
Q.: There is a new zebra print just out, what can you say about it?
A.: Our latest zebra design is called ‘Couture Kingdom’. It is a zebra print, larger in scale than we have seen in the past. The print also had an ikat quality to it, which has been very much in fashion of the late. In addition to the traditional onyx coloration, we also offer the animal print in unexpected colors such as a spicy russet and a serene, neutral white on linen coloration.
Q.: I especially love the russet color in the sample I have, but there are other color ways and animal prints are considered neutrals today, aren’t they?
A.: I think the motif of a skin is now understood by most people to be a neutral. These skins blend beautifully with an exotic, ethnic décor, and work just as well in smaller amounts, to create a new, fresher appearance for a more classic interior. The animal prints seen the last few seasons have become staples in our home décor and we are now taking them to the next level at Waverly. We will see animal skins moving towards a more graphic approach and in a color palette unlike the neutrals of the late. Bolder and punchier, we are having fun with these designs and making them less serious.
” We will see animal skins moving towards a more graphic approach …”
Q.: What should homeowners look for in fabric selection or upholstery for their furniture and furnishings?
A.: First, choose fabrics appropriate for the particular home furnishing item. For sofas and chairs, select fabrics with a little more durability. If there are pets or small children, perhaps look to a more multicolored design or a very textural fabric, good for hiding stains or accidents.
If you are talking window treatments, you more than likely will want a fabric with a beautiful drape. That doesn’t necessarily mean super soft and silky, though. Some fabrics with more body hold their shape better and drape beautifully too; it all depends on the feeling you want to convey.
Q.: What types of projects has Waverly got you doing?
A.: We continue to develop wonderful home furnishings projects, but lately, with all the various home design blogs and websites, we look to quick, inexpensive approaches to add some pizzazz to your abode. On our Waverly Facebook site (www.facebook/waverly), we show a quick way to spruce up your table with fabric; how about some fabric napkin rings or easy to make coasters.
Q.: Where are customers going to find the products and do you have a website for more information? Is there also a blog?
A.: The easiest way for consumers to find out about our products would be through the website, www.waverly.com. Here you can look under the menu for various products and receive information on where to buy.
Waverly can be found on Facebook (facebook.com/Waverly) and our fabrics have been part of other home design blogs out there, such as deco8 and design sponge.
Q.: What is on the horizon for Waverly?
A.: Waverly has always been known for traditional, classic design, but lately, we are broadening our horizons and attracting a younger audience. That consumer loves the color and design we always offer, but wants a more modern sensibility when decorating their home. One of our lifestyles fabric collections is called ‘Modern Essentials’ and speaks to this consumer. The design is more graphic and hip in both motif and color. Over scaled silhouettes, both geometric and floral, show a newer, cooler, trendier side of Waverly. We will be introducing a ‘Modern Essentials’ line of fabrics in Spring 2011 with many other home products to follow shortly.
Q.: Is there anything else you would like to tell Home and Living Readers?
A.: The Waverly brand will continue to be trend setter in the home furnishings world. We understand that decorating can be troubling and confusing at times, but we will continue to reinsure confidence, that the consumers design decision was the right one and an easy one to make, hands down.