I had the opportunity to attend a presentation on digital marketing and social media from Qualcomm. The presentation covered what they see as the big trends for 2011 and how they are approaching it. I learned a lot and wanted to share this with you as I think we can learn from each other and gain inspiration.
Here are some of the key take away points from the Qualcomm presentation.
The world of digital marketing and social media is changing at warp speed. Big corporations such as Qualcomm are fully engaging in social media. Last year the question was, “Should we participate?” This year it is, How should we be participating?”
Even though Qualcomm is a large company primarily involved in B2B, they still need to look for creative and effective ways to market as their budget is relatively small. (of course most of you reading this would probably be ecstatic to have just a fraction of their budget). The presenter, Cherry Park who is the Director of Marketing, stressed the importance of taking an integrated approach to social media and the importance of setting clear objectives first. Something I harp on all of the time.
Here are some of the trends Qualcomm believes will define social media in 2011.
- It’s not just about the numbers. While having a large following/fan base is a good thing, it is also important to engage. Reach and engagement are what is needed.
- Content overload. We have reached a point where there is so much content that people are now looking to experts/influencers to sift through and tell them what is important. This means that if you are creating content you should be building relationships with these content specialists. For example, bloggers with clout that follow your space.
- Utilizing video and photos to tell your story. Social media is a great forum for telling your story. People love the visual and today’s technology makes it easier than ever. Qualcomm is doing some creative things with video to help tell their story.
- Content strategy. There is a new way of thinking about content distribution. The old way was to build a website first, then fill it with content. The new way is to build the content strategy, then determine how best to digitally distribute that content. In developing the strategy it is important to develop content that can be distributed on all common places including your website, smartphone, blog, facebook etc.
Qualcomm has done some interesting and creative things with their social media. Probably worth checking out.